Radio
Conventional TV ad revenue dips in 2014: CRTC
Time spent watching TV and listening to radio stations also dropped slightly, while viewing of online video went up, according to the report.
RBC buys the top: Media Monitors
The financial company bought the most ads in Toronto for the week of Oct. 19 to 25.
TV advertising remains soft, but subscriber fees, sports see growth
Rogers, Shaw and Corus all released financials Thursday morning, with each reporting softer advertising revenue for TV but some finding increased strength in other areas.
McDonald’s buys the top: Media Monitors
The QSR purchased the most radio advertising in Toronto for the week of Oct. 12 to 18.
RBC buys the top: Media Monitors
The financial company bought the most radio advertising in Toronto for the week of Oct. 5 to 11.
RBC buys the top: Media Monitors
The financial company bought the most radio time in Toronto for the week of Sept. 28 to Oct. 4.
Can’t shrink the CBC to greatness: Lacroix
During its AGM the pubcaster’s CEO noted that the company has reinvested in programming for the first time since 2009.
Rogers Radio KiSSes up to Apple Watch
KiSS 92.5 is the first music station in Canada to target listeners on the go with playlists that can be live-streamed on the Apple Watch.
Ford Lincoln buys the top: Media Monitors
The car co bought the most radio advertising in Toronto for the week of Sept. 21 to 27.
Ford takes the week: Media Monitors
The car co had the most advertising time for the week of Sept. 14 to 20.
More football for Bell Media’s platforms
The media co is complementing its existing coverage by adding NFL games to TSN Radio for Canadians not in front of the TV.
Bell buys the top: Media Monitors
The mobile co had the most radio advertising in Toronto for the week of Sept. 7 to 13.
CPA campaign hunts for the right media mix
The Chartered Professional Accountant body expanded its media mix to direct its message to small, medium and big businesses across Canada.
Mitsubishi dives deep on details
To promote the Outlander, the car co launched a campaign with 102 pieces of content that showcase how the latest model has changed.
Numeris overview: New PPM ratings
Bray and Partners president David Bray breaks down which radio stations are on top in major Canadian markets for the June 1 to Aug. 30 period.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
