Radio
Ford Lincoln buys the top: Media Monitors
The car co bought the most airtime in Toronto, with Rogers Wireless taking the spot in Montreal for the week of Nov. 25 to Dec. 1.
BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton, Montreal and Calgary.
CRTC approves sponsored programs on CBC Radio 2
The regulator has given the green light to sponsored shows on the pubcaster’s Espace Musique and Radio 2.
Pizza Pizza to promote loyalty in 2014
“Club 11-11” cards will be the subject of a big marketing push on radio and TV in the new year.
Ford Lincoln buys big: Media Monitors
The car co bought the most airtime in Toronto from Nov. 18 to 24, according to the latest report.
Future Shop promotes its gadgets
The company has launched a new multi-platform holiday campaign, which includes a digital list to determine how well-behaved consumers have been on social media this year.
Sears buys top spot: Media Monitors
The retailer bought the most airtime in Toronto, with CTV taking top spot in Montreal for the week of Nov. 11 to 17.
Samsung aims to beat the holiday rush
Samsung Canada is promoting its ultra high definition TV set with a new campaign that mixes global and Canadian assets.
Walmart’s moms ring in the holidays
The retailer is taking an omni-channel approach to its holiday push, continuing its promotional work around moms and a major focus on its recently upgraded e-commerce site.
Voboc tries to find the words
The Quebec-based cancer organization has launched a new campaign that shows actual reactions to a stranger telling them he has cancer.
Ontario Power Authority buys top spot: Media Monitors
The company has purchased the most radio airtime in Toronto for the week of Nov. 4 to 10.
Mazda Canada drives into theatres
Leveraging a partnership with Cineplex, the brand is using at-cinema car displays and its first-ever interactive racing game during pre-shows to promote the 2014 Mazda3.
MasterCard touts the benefits of PayPass
A radio ad buy highlights the perks of paying quickly and getting out of the store.
Government of Canada buys the top: Media Monitors
The government bought the most airtime in Toronto and Montreal for the week of Oct. 28 to Nov. 3.
Mexico Tourism Board shows off its cities
The latest campaign marks one of the board’s largest ad spends in recent years, with a heavier than usual TV buy across conventional and specialty channels.
