Radio
Global promotes its star power
The Shaw Media channel has launched a multi-platform campaign around new shows like The Blacklist.
Ford Lincoln buys the top spot: Media Monitors
The car co had the most radio ad time in Toronto for the week of Sept. 9 to 15.
Mucho Burrito heats it up
The QSR is celebrating the return of its Ghost Pepper Burrito promotion with a heavy radio buy and its first-ever in-game ad campaign.
Bell Media Mix adds RDS and Sympatico to The Works
VP of sales Michelle Labarre talks about what the additions mean for advertisers and plans to bring The Works to English Canada.
Visa buys the top spot: Media Monitors
The company has the most airtime in Toronto, with CTV taking top billing in Montreal, according to the report for Sept. 2 to 8.
Sobeys’ star-powered healthy rebrand
The grocer’s new “Better Food For All” positioning is being promoted through a partnership with celebrity chef Jamie Oliver and a large-scale multi-platform campaign.
Corus Radio launches series hosted by The Property Brothers
The series, called Off Topic, premieres Sept. 14 and is the first time Corus has leveraged its TV talent for a new radio show.
W Network targets commuters for fall campaign
The female-targeted specialty channel is relying on its first Union Station domination and radio ads to support shows like Love It or List It: Vancouver.
Showcase shows its character
The Shaw specialty is promoting its fall TV season and shows like King & Maxwell and Copper with its largest campaign of 2013.
Ford Lincoln stays on top: Media Monitors
The car co bought the most ad air time in Toronto, with Visa moving to the top spot in Montreal for the week of Aug. 26 to Sept. 1.
GameTV unveils fall programming
The specialty is promoting series like Britain’s Next Top Model with a multi-platform campaign, and developing customizable sponsorship opportunities.
BBM Overview: New PPM ratings
Bray & Partners president David Bray breaks down which radio stations are on top in Toronto, Vancouver, Edmonton, Montreal and Calgary.
Indie88 unveils programming lineup
The station’s general sales manager Susan Orr tells MiC about the sponsorship opportunities available around the newly released schedule.
Ford Lincoln Mercury buys the top: Media Monitors
The car co bought the most airtime in Toronto and Montreal, for the week of Aug. 19 to 25.
Hachette Canada gets wordy
The French publisher is using Quebec-friendly words in a new campaign for its French dictionary that spans outdoor and radio.
