Research
More Canadians are tuning into streaming radio
Numeris’ Radio Listening Spring 2024 report offers a positive view of the nation’s listening habits.
Samsung unveils new research on the popularity of FAST
At its inaugural Samsung Ads Canada Innovation Day, the brand introduced a suite of tools to measure FAST viewership in Canada.
Connected TV is driving ad revenue growth in Canada
GroupM’s This Year Next Year mid-year forecast expects Canada’s total ad revenue to increase by 5.7%.
More than half of Canadians subscribe to both SVOD and linear TV
A recent MTM report finds that, while it’s popular to have both, Francophones are more likely than Anglophones to keep their linear TV service.
The espnW Summit highlighted the opportunities of women’s pro sports
It’s time for advertisers to approach female athletics the same way they handle men’s sport sponsorships.
Digital and traditional media spend show YoY increases in April
The only traditional media to see growth was radio and linear TV, which recovered from last year’s decline.
Most Canadian marketers use AI but are concerned about security
Salesforce releases a report showing how global advertisers are using data and AI.
Tim Hortons increases its buying on TV
The QSR topped the AdEase charts for the week of May 13 to 19.
McDonald’s boosts its purchase and takes the lead: AdEase radio
Toyota ranked second between May 13 and 19, followed by Tims, which topped the ranking the previous week.
Majority of Canadians prefer paying extra for ad-free streaming
Horizon Media has released a report that provides insight into the country’s video streaming preferences.
Millennials are turning more to games as a way of self-expression
In its new study, Fandom offers insights into how brands can engage with gamers.
IPG Mediabrands reveals trends that could dominate marketing
Smaller communities are expanding as the country’s population grows, creating potential opportunities for the OOH business.
How does Canada fare when it comes to accessible TV advertising?
Although the country has the highest number of closed captions, its use of other accessibility features is low.
McDonald’s tops AdEase ranking, with Tims close behind
This is the second week in a row that the restaurant chain has led the TV ranking.
Tims moves to the top of radio, boosted by big buy in Calgary
Subway ranked second between May 6 to 12, followed by Rogers and Government Of Ontario.
