Research
What concerns your audience the most?
Climate change, AI and the excessive use of social networks are some of Canadians’ concerns, according to Leo Burnett’s latest report.
How do English-speakers in the West and North use media and technology?
MTM published multiple reports on TV, radio and social media usage in various markets. In our second story, we look at data from Vancouver, Alberta, Manitoba/Saskatchewan and the North.
Reality Bites: how Gen Xers consume media
The second in the series of MTM reports on adoption and use of media and tech by generation takes a deep look into the first cohort to grow up with PCs.
The streaming sports field in Canada is getting competitive
New research from LG Ad Solutions found that more than a quarter of Canadians watch live sports across multiple streaming apps.
Leon’s Furniture boosts its ad buying
McDonald’s took second place in the latest AdEase TV report for the week of Feb. 26 to March 3.
Pinterest is a key destination for newcomers to Canada
A research study conducted by Leger found that many newcomers to Canada were Pinterest users before leaving their home country.
Rogers ranks second on AdEase radio charts, behind McDonald’s
The media company finished first in Calgary, second in Vancouver, Edmonton and Toronto, and fifth in Ottawa.
How do English-speaking Canadians use media and technology?
MTM has published multiple reports on TV, radio, and social media usage in various markets. In our first story, we look at data from Toronto, Montreal, and the Atlantic provinces.
Comscore’s MMX suite offers new metrics for incremental traffic
Also new: the Digital Media Rankings now report on traffic, inclusive of Social.
iHeartMedia posts revenue losses, but its audio business grows
The company’s digital audio segment, which includes the podcasting business, increased 6% in Q4.
Coca-Cola gets in the game as Cricket Canada’s sponsor
The sport’s popularity is popping in recent years thanks to the nation’s changing demographics.
Samsung Canada shares results of its new measurement tool
The brand says it’s able to better connect online and offline sales to media, thanks to a new tool developed in partnership with The Trade Desk.
Nivea moves up in AdEase rankings and gets closer to McDonald’s
The monitoring company has published its latest report for the week of Feb. 19 to 25.
McDonald’s becomes the most active advertiser: AdEase Radio
Toyota ranked second in the AdEase top 10 for the week of Feb. 19 to 25.
The latest findings on Baby Boomers and tech
To get a more realistic look into their use of media and technology, MTM has split Baby Boomers into younger and older cohorts
