Research
What we order in when hunger pangs hit
SkipTheDishes releases a list of national food-delivery trends for 2023, and finds that we really, really like butter chicken and all the naans.
Will Canadians choose help over hauls this holiday season?
Plan International says data from a new survey shows that conflict and uncertainty has people thinking about “meaning over material goods” this holiday shopping season.
Billings growth projected for Canada’s top six media shops
The latest COMvergence report for Q1-Q3 puts Omnicom Media Group in the number one spot for projected billings and new business wins in 2023.
The current and future food trends you should be consuming
The nutrition-conscious demo media planners need to keep an eye on, and the trends driving their (and their parents) choices.
McDonald’s tops major markets: AdEase TV
The QSR maintained its TV presence for the week Nov. 13 to 19 and aired over 3,000 combined ads.
AI and digital drive holiday shopping this year
New Google research highlights the importance of AI, digital and search.
Shoppers takes over the top spot from McDonald’s: AdEase Radio
The drugstore chain aired 4,279 more ads than the QSR, and led in almost all markets, including Toronto and Calgary.
Mobile is key to reaching newcomers to Canada
People new to Canada rely on mobile phones for digital and social access and use social media at a higher rate than those born here.
Tim Hortons dominates the domestic market: AdEase TV
As colder weather takes hold and people start to get cozy indoors, QSRs dominate the TV rankings in major Canadian markets.
News media most credible with Canadians: report
Kaiser & Partners research shows that while established media outlets still have cred with Canadians, the younger demos are using social media to access it.
Ad spend dips in Q3, but digital ad spend a bright light: report
Despite a double-digit decline in overall ad spend this past September, the growth of ad-supported digital TV in Canada bodes well for buyers.
As the weather cools, the heating category warms up: AdEase Radio
QSRs and auto repair services are also the groups that spent the most ahead of the winter season.
Vividata explores how Canadians are responding to Bill C-18
The blocking of Canadian news on social platforms is most noticeable and concerning to younger adults.
Report: How marketers can build brand loyalty with new Canadians
New research from Google illustrates the opportunity for Canadian marketers to use search campaigns and YouTube to reach newcomers before they even arrive in the country.
QSRs are back in the top 5: AdEase TV
McDonald’s and A&W were among the most active advertisers, with Leon’s, Febreze and Swiffer making a home for themselves on TV as well.
