Research
Numeris’s VAM report adds Facebook and Instagram data
The addition of the new platforms means the monthly report covers more than 90% of video in Canada.
Road trip! Report reveals travel and spending habits of sports fans
Canadian sports fans are not only eager to travel to see a game, they spend thousands per year on sports trips.
How FAST are Canadian viewers?
A new report from Media Technology Monitor shows popularity of the growing medium is still lower than that of AVOD and SVOD platforms.
Subaru parks in the top spot: AdEase TV
QSRs remained the most active advertiser category by a significant margin.
Government of Alberta’s energy ads keep it at the top: AdEase Radio
Grocers across Canada also had a major presence last week.
McDonald’s stays at the top: AdEase TV
QSRs continue to dominate, though some automakers and CPGs carved out a significant presence.
Government of Alberta makes a big national buy: AdEase Radio
Ads opposing the federal government’s proposed energy regulations had a major presence in Ontario.
How video consumption differs between generations
A Sharethrough study finds that mobile devices are increasingly used by younger people, even when watching longer videos.
Ad-supported TV streaming rising rapidly: Roku research
The platform’s annual survey found that 75% of Canadian adult internet users who are TV streamers used at least one service in the last month.
Carat, OMD and UM top COMvergence ranking for Canada
Meanwhile, Dentsu topped the list of media networks, thanks in part to Carat’s win of the Telus Mobile business.
What brands need to know about Canada’s surge in immigration
Horizon Media’s latest report dives into the cultural nuances of newcomers and how advertisers can reach them.
Wavemaker tops COMvergence new business rankings
Zenith and Initiative also leads in new business wins by media agencies around the world.
Basketball players among the most influential on social
A new report finds which Canadian athletes are the most influential and how much advertisers need to pay for their engagement.
The shifting definition of luxury and the role media can play
Horizon Media’s research finds that consumers still want to spend on luxuries — it’s what constitutes luxury that has changed.
The consumption (and purchase) habits of Canada’s 60-plus age group
Recent Vividata research finds that the demo are more likely to spend on home renovations and modifications as they plan to age in place.
