Research
Triangle Rewards makes a big radio buy in Toronto: Media Monitors
Mobile Klinik, Planet Fitness and Sephora also boosted their radio presence last week.
Radio One is performing well in medium-sized markets
David Bray takes a closer look at five cities covered in Numeris’ Fall book.
One third of young gamers also watch streaming content
MTM Jr. provides a snapshot of adoption and engagement of gaming among children under 18 in the anglophone market
Talk stations are at the top of Canada’s biggest radio markets
David Bray takes another dive into the latest PPM radio ratings.
Canadian ad market to grow by 27% by end of the year
Magna’s 2021 ad forecast puts the country’s growth ahead of the global rate.
How to reach techies and fashionistas this holiday
Vividata’s latest SCC Metrica Fusion Database provides an in-depth look at online behaviour of two major interest-based groups.
QSRs jump to the top in Toronto and Montreal: Media Monitors
McDonald’s managed to knock the Government of Quebec out of the number one spot in Montreal.
How holiday shopping impacts programmatic costs
Analysis from MiQ shows demand has a predictable impact on inventory, but there are ways to get the most out of your investment.
Peloton once again buys the top in Toronto: Media Monitors
McDonald’s and the country’s wireless carriers have also increased their buys as the holiday season begins.
Newcomers to Canada are more reliant on their phones
A survey by MTM finds mobile devices tend to be their primary entertainment, communications and information-seeking device.
Which stations are tops in local radio markets?
David Bray looks at the first release of RadioCounts’ survey of small- and medium-sized markets previously dropped by Numeris.
Adele special tops two million: Numeris
One Night Only also topped ratings in several major English markets.
Canada could lag behind in travel industry’s adspend recovery
A new report from Zenith shows pre-pandemic spending will be reached by 2023, but it won’t be spread evenly across markets.
Advertisers are focusing on optimizing programmatic quality over cost
A report from IAS and Ipsos shows quality path optimization is going to be a major priority over the next year.
The Good Doctor stays on top: Numeris
CTV’s medical drama managed to hold on to its spot, despite Global’s top shows continuing to perform well.
