Research
UM Canada continues to shoot up RECMA’s global rankings
The agency’s score on qualitative rankings puts it among the fastest-improving in top markets.
A host of brands kick up their radio buys: Media Monitors
The Toronto and Montreal markets had advertisers from across categories increase their play counts.
Amid declines in trust, more Canadians are turning to news outlets
Research by Kaiser & Partners found that traditional news is still seen as more trustworthy than social media.
How the loosening of restrictions has impacted OOH
COMMB’s Q3 report shows a trend back to pre-COVID levels in cities across the country.
CAA buys the top in Toronto: Media Monitors
The association began a new radio push in a big way last week.
Social investment to continue its uptick
The latest Digital Pulse study also goes deep on which platforms seem to be seeing the most impact from in-housing.
Blue Bloods jumps to the top: Numeris
The CTV police procedural leapt ahead of several top shows on Global.
McDonald’s jumps to the top: Media Monitors
The QSR, as well as Bell, are once again the most active radio advertisers in Toronto as things in Montreal remain relatively unchanged.
Infrastructure impacts how Indigenous people in the north use media
MTM oversampled a group that is usually overlooked by many other surveys of media and technology habits.
Is ad spending out of line with consumption habits?
Analysis from WARC suggests advertisers are spending too much on social and TV and not enough on podcasts and news sites.
Toyota takes over the top in Toronto: Media Monitors
Meanwhile, Virgin Plus is the only new face among a number of radio stalwarts in Montreal.
The subtle differences between English and French media habits
Vividata research finds BIPOC, in particular, are more likely to be magazine and newspaper readers in Quebec.
CSI: Vegas gets a big debut: Numeris
The fifth installment in the drama series was the first of the fall season to top two million viewers.
