Sponsorship
Polysleep strikes sponsorship deal with Les Remparts de Quebec
The mattress brand will support the QMJHL team with in-arena branding and the restorative aspects of quality sleep.
Spotted! Scotiabank Arena renamed (temporarily) for Drake
The execution, timed for hometown stops on the rapper’s tour, marks 10 years of partnership between OVO and the Toronto Raptors.
Kal Tire signs multi-year sponsorship with NHL
The automotive retailer will be featured across channels throughout the regular season and playoffs.
Corus, RBC and HGTV’s Bryan and Sarah Baeumler renew partnership
The brand integration deal includes talent vignettes, lower thirds, billboards, pre-roll and commercials over the next three years.
Dr. Oetker teams up with Western Hockey League
A paid media campaign will promote the brand’s Practice with a Pro contest, which is now expanding accross new markets thanks to the partnership.
Montana’s BBQ and Bar becomes title sponsor of the Brier
The agreement with the men’s curling championship includes event integration, a national media buy and community engagement.
Cheetos sponsors actor Simu Liu’s fingertips
The Frito-Lays’ brand is pushing the partnership with a campaign that will include innovative print and OOH activations.
Canadian Tire signs on as founding partner of Professional Women’s Hockey League
The retailer is also investing in a media fund to amplify the visibility of women’s sports across broadcast, digital and social platforms.
RBC, TIFF respond to petition to end partnership
The petition has more than 200 signatories, including high-profile names such as Mark Ruffalo and Joaquin Phoenix.
Genesis Motors joins TIFF partner lineup
The brand will have its electric vehicles on display and will be transporting VIPs around the city during the film festival.
Professional Women’s Hockey League unveils its name and teams
Toronto, Montreal and Ottawa are among the six cities that will host teams when play begins in 2024.
Pinterest signs on as partner for TIFF
The social platform will create a content hub focused on both red carpet and behind-the-scenes inspiration.
Bell reportedly ending TIFF sponsorship
The company has said it is looking to cut costs amid a challenging economic and regulatory environment.
Toyota begins Olympic plans by introducing Team Toyota
The automaker revs up its sponsorship activities by naming the athletes that will appear in the next “Start Your Impossible” campaign.
CHL brings sponsorship and media sales in-house
The league is creating a team led by new VP Ryan Hudecki after previous agency partner CCMC shut its doors.
