Sponsorship
Ciroc set to ‘Roc’ Toronto Raptors’ fans this season
Diageo Canada’s Nadia Niccoli shares insights on the media plan supporting the brand’s new role as official vodka sponsor.
Live Nation Canada books in with Marriott Bonvoy
A new sponsorship deal in place gives Marriott Bonvoy exclusive rights to the category at Live Nation promoted shows and venues.
NHL live events bringing new brands into fold
Sophie Kotsopoulos, the NHL’s VP of partnership marketing, says the league has made measurement a focus as it expands sponsorship opportunities.
NBA and Clutch ink multiyear deal in Canada
Clutch “engages” its new status as official online car retailer of the NBA in Canada.
NHL rallies sponsors for fan fest ahead of Heritage Classic
Hockey season is underway and the league is building our a brand-heavy experiential festivities around the outdoor game.
Humi signs on with the Vancouver Canucks
The deal with Canucks Sports & Entertainment is the HR platform’s first professional sports sponsorship.
Mastercard opens a high-end lounge in the Scotiabank Arena
The financial brand activates its longstanding partnership with MLSE by bringing premium experiences to Maple Leafs and Raptors games.
Truly Hard Seltzer signs on as NHL sponsor in Canada
The deal will also give exposure to Moosehead’s Twisted Tea brand.
Polysleep strikes sponsorship deal with Les Remparts de Quebec
The mattress brand will support the QMJHL team with in-arena branding and the restorative aspects of quality sleep.
Spotted! Scotiabank Arena renamed (temporarily) for Drake
The execution, timed for hometown stops on the rapper’s tour, marks 10 years of partnership between OVO and the Toronto Raptors.
Kal Tire signs multi-year sponsorship with NHL
The automotive retailer will be featured across channels throughout the regular season and playoffs.
Corus, RBC and HGTV’s Bryan and Sarah Baeumler renew partnership
The brand integration deal includes talent vignettes, lower thirds, billboards, pre-roll and commercials over the next three years.
Dr. Oetker teams up with Western Hockey League
A paid media campaign will promote the brand’s Practice with a Pro contest, which is now expanding accross new markets thanks to the partnership.
Montana’s BBQ and Bar becomes title sponsor of the Brier
The agreement with the men’s curling championship includes event integration, a national media buy and community engagement.
Cheetos sponsors actor Simu Liu’s fingertips
The Frito-Lays’ brand is pushing the partnership with a campaign that will include innovative print and OOH activations.
