Sponsorship
Corus secures nine sponsors for Big Brother Canada
SharkNinja, Circle K, Brita and HelloFresh join a host of returning brand partners.
Bell Media expands ad, sponsor options for Formula One broadcasts
The Canadian Grand Prix will feature new opportunities on-track and across platforms.
Asahi signs on to sponsor MLS Canada, Vancouver Whitecaps
The beer brand will have a presence during all Canadian broadcasts and on-site at team stadiums.
CTV Your Morning wakes up with Nespresso partnership
The one-year sponsorship gives the coffee brand various high-profile placements in TV and digital.
Securian signs multi-year sponsorship with the CFL
In addition to on-field visibility, the recently relaunched insurance provider will be a presenting sponsor of one of the league’s key DEI programs.
Canadian Tire extends sponsorship of the Canada Games
The retailer will support the next three editions of the national sporting competition.
Sponsors sign on for new McGillivray-Baeumler HGTV show
Tim Hortons, Rona and Techo-Bloc will be integrated into renovation competition series Renovation Resort.
Flair Airlines signs on with Canada Basketball
The budget carrier evolves previous event-based activations to reach both families and national audiences.
Tangerine will sponsor the first WNBA game in Canada
The game will feature the Minnesota Lynx, which has Canadian stars Bridget Carleton and Natalie Achonwa on its lineup.
NHL extends partnership with PPG
The paint supplier is focusing the next three years of its partnership on digital board ads during the playoffs.
Women’s Para Hockey of Canada is making a push for sponsors
Canadian Tire has already signed on, part of a $1 million goal to fund the women’s national team.
A professional women’s soccer league is coming to Canada in 2025
Spearheaded by Christine Sinclair and Diana Matheson, the league has already signed Air Canada and CIBC as sponsors.
Pinty’s curling sponsorship rolls on
The WFG Masters will feature a brand presence both in-arena and on Sportsnet broadcasts.
Curling Canada seeks new title sponsor for Brier
Tim Hortons is stepping aside following the 2023 edition of the men’s national championship.
Maple Lodge Farms signs multi-year soccer partnership
The chicken producer is now partnered with Canada’s national teams and the Canadian Premier League.
