Sponsorship
Three sponsors sign on for Scott’s Vacation House Rules
CIBC, Rockwool and Pollard Windows & Doors will be integrated into season four of the HGTV Canada show.
Sponsors sign on for season two of Bachelor in Paradise Canada
Two beverage brands, a sportsbook and a jeweler will be integrated into the reality show.
TSN signs Expedia, Amazon Prime to sponsor March Madness
A record 53 Canadians are playing in the men’s and women’s tournaments this year.
Sun Life builds a new content platform with the Toronto Raptors
The sponsorship activation features advice on health and mental well-being from the team’s own experts.
GE Appliances offers to boost sponsorship to settle Canada Soccer dispute
The brand says doing something to improve equity would ensure its sponsorship reflects its values.
How the Women In Sport initiative fits in Canadian Tire’s sponsorship strategy
The company is bringing more pro sports into its approach to create an “ecosystem” that benefits players at all levels.
Three major sponsors sign on for Canada’s Got Talent
CIBC, Tim Hortons and Rogers are all being integrated into season three of the competition show.
Canadian Tire pledges half of its sponsorship spend to women’s sports
New partnerships announced through the Women’s Sport Initiative include sponsorships for the WNBA and Project 8 soccer league.
Corus secures nine sponsors for Big Brother Canada
SharkNinja, Circle K, Brita and HelloFresh join a host of returning brand partners.
Bell Media expands ad, sponsor options for Formula One broadcasts
The Canadian Grand Prix will feature new opportunities on-track and across platforms.
Asahi signs on to sponsor MLS Canada, Vancouver Whitecaps
The beer brand will have a presence during all Canadian broadcasts and on-site at team stadiums.
CTV Your Morning wakes up with Nespresso partnership
The one-year sponsorship gives the coffee brand various high-profile placements in TV and digital.
Securian signs multi-year sponsorship with the CFL
In addition to on-field visibility, the recently relaunched insurance provider will be a presenting sponsor of one of the league’s key DEI programs.
Canadian Tire extends sponsorship of the Canada Games
The retailer will support the next three editions of the national sporting competition.
Sponsors sign on for new McGillivray-Baeumler HGTV show
Tim Hortons, Rona and Techo-Bloc will be integrated into renovation competition series Renovation Resort.
