Sponsorship
Flair Airlines signs on with Canada Basketball
The budget carrier evolves previous event-based activations to reach both families and national audiences.
Tangerine will sponsor the first WNBA game in Canada
The game will feature the Minnesota Lynx, which has Canadian stars Bridget Carleton and Natalie Achonwa on its lineup.
NHL extends partnership with PPG
The paint supplier is focusing the next three years of its partnership on digital board ads during the playoffs.
Women’s Para Hockey of Canada is making a push for sponsors
Canadian Tire has already signed on, part of a $1 million goal to fund the women’s national team.
A professional women’s soccer league is coming to Canada in 2025
Spearheaded by Christine Sinclair and Diana Matheson, the league has already signed Air Canada and CIBC as sponsors.
Pinty’s curling sponsorship rolls on
The WFG Masters will feature a brand presence both in-arena and on Sportsnet broadcasts.
Curling Canada seeks new title sponsor for Brier
Tim Hortons is stepping aside following the 2023 edition of the men’s national championship.
Maple Lodge Farms signs multi-year soccer partnership
The chicken producer is now partnered with Canada’s national teams and the Canadian Premier League.
CIBC helps Habs fans realize their ambitions
The bank activates the sponsorship via a contest delivering unique hockey experiences.
Spotted! Coca-Cola paints a vibrant mural at Calgary Airport
Art depicting the Bow River is the first partnership planned to help the airport’s development.
LG renews partnership with MLSE
The electronics brand has also launched a new campaign for Maple Leafs and Raptors fans.
SponsorPulse launches new audience network
Working with Dynata and MiQ, the company is using data about sports, music and entertainment to reach fans.
Brands active in the World Cup space despite human rights concerns
Marketers should plan ahead for the 2023 Women’s and 2026 Men’s World Cup
Tangerine’s Raptors sponsorship turns bank shots into charity
For every shot that bounces off the backboard and into the net, Tangerine will deposit $1,000 into an account that will go to community initiatives.
Start, Stop, Change: Uber, Pinterest and Amazon unveil products for the new ad landscape
Plus, lagging ad demand hits earnings at other media companies and La Presse reorganizes its ad operations.
