Sponsorship
CIBC helps Habs fans realize their ambitions
The bank activates the sponsorship via a contest delivering unique hockey experiences.
Spotted! Coca-Cola paints a vibrant mural at Calgary Airport
Art depicting the Bow River is the first partnership planned to help the airport’s development.
LG renews partnership with MLSE
The electronics brand has also launched a new campaign for Maple Leafs and Raptors fans.
SponsorPulse launches new audience network
Working with Dynata and MiQ, the company is using data about sports, music and entertainment to reach fans.
Brands active in the World Cup space despite human rights concerns
Marketers should plan ahead for the 2023 Women’s and 2026 Men’s World Cup
Tangerine’s Raptors sponsorship turns bank shots into charity
For every shot that bounces off the backboard and into the net, Tangerine will deposit $1,000 into an account that will go to community initiatives.
Start, Stop, Change: Uber, Pinterest and Amazon unveil products for the new ad landscape
Plus, lagging ad demand hits earnings at other media companies and La Presse reorganizes its ad operations.
Vancouver Canucks, Rogers and Sportsnet extend partnership
The deal will see Rogers retain naming rights to its arena.
BMW and CBC take on sustainability with new TV series
The series, airing on Gem and YouTube, aims to showcase the automaker’s environmental principles.
IBM renews sponsorship with the Toronto Raptors and Maple Leafs
The company will collaborate with MLSE to create next generation digital fan experiences.
Mastercard aims to reach women small business owners
The campaign includes TV spots and digital OOH.
Digital security company ESET signs up as Calgary Flames sponsor
The partnership will be activated through brand exposure and local activations in and around the Saddledome.
Gatorade sponsors the Professional Women’s Hockey Players Association
The sports drinks partners with the association for their upcoming 2022-23 season.
Purex becomes a national NHL sponsor
The Henkel laundry brand has a number of activations in and outside of game broadcasts to reach Canadian hockey families.
Pet Valu makes Vancouver Canucks its first sports sponsorship
The partnership marks the first time the Canadian pet retailer has entered an agreement with a major sports team.
