Big Bang Theory steps up: BBM Canada, May 16 – May 22, 2011
The Big Bang Theory takes the number one spot for the week while the NHL Playoffs record a four-night win.
Smartphone ownership up 50%: Ipsos Reid
A study says smartphone usage is up most amongst young adults, with almost half of users now checking social media sites on their devices.
Kevin Crull’s new digital rights model for US shows
The new template offers all-platform rights during a four-week window, says the Bell Media president.
Video: Online ads and engagement with Arianna Huffington
The Huffington Post founder talks to MiC about online publishing and advertising on the heels of the site’s Canadian launch.
American Idol finale posts ratings gain over 2010, Oprah leaves with record audience
The curtain calls for both shows brought in record numbers for the Bell Media network this week.
CMA: Engaging consumers in a digital world
The 2011 CMA National Convention opens its stage to professor of technology Mohan Sawhney and his talk on the concept of collaborative marketing.
CBC sprints toward healthy living
The broadcaster releases Run Run Revolution, a two-hour special reality show, as a part of its “Live Right Now” initiative.
Canadians consuming more media overall: Deloitte
TV is still king, but our attention wanders across multiple devices while viewing it, says the latest State of the Media Democracy from Deloitte.
Molson targets non-beer drinkers
The media launch for the lime-flavoured Molson Canadian Sublime 67 takes a shot at wine and mixed drinks.
Daily newspaper sites are on top: NADbank
According to the latest study, more adults use daily newspaper sites than websites for any other media form.
Reality tops Shaw summer lineup
Three reality shows and a dramedy join the ranks of Shaw’s lifestyle channels this July.
The Verdict: New York Fries’ poutine push nets gravy
The QSR reports positive results from its first radio campaign.
Media Experts takes Grand Prix at Internationalist Awards
The agency took top prizes at the Internationalist Awards for Innovation in Media for its work with Bombardier and Telus.
Huffington Post Canada goes live
The AOL-owned site has launched with advertising partner Scotiabank.
Ernst & Young: interactive media at a tipping point
Interactive media has recovered best from the recession, according to a report.
