OLN’s reality bid for summer season
The Outdoor Lifestyle Network’s summer lineup goes heavy on auction-based reality shows.
Chrysler-Jeep-Dodge races to the top: Media Monitors, May 16 to 22, 2011
The automobile group displaces previous chart-topper Public Mobile while Sears comes in on top in Montreal.
CBC orders comedy pilot
Great Scott is the fourth new show ordered by the network this season.
App-etite: Metro launches on Android
The daily newspaper aims to reach a younger demographic by launching on the platform.
Kraft Celebration Tour gets a social boost
The third annual event in partnership with TSN Canada perks up its online presence, as communities compete to prove they’re the best in the country.
Hockey keeps score: BBM Canada, May 9 to 15, 2011
The Big Bang Theory moves down to second place, making room for hockey’s slapshot into #1.
Rogers buys big at LA screenings
The company was the biggest buyer in Hollywood last week, picking up shows from studios that normally sell in bulk to CTV and Global Television
CBC to pilot two more
Wish List, from Entertainment One, and Gavin Crawford’s Wild West have been ordered by the Ceeb.
It’s a wrap: Criger calls the upfronts
MediaCom’s chief investment officer, Sylvia Criger, sums up the upfronts and shares which shows she thinks will make it, and which won’t.
MasterCard goes digital with Xbox Live
The credit card co has partnered with the gaming platform to target consumers during the 2011 Memorial Cup.
NADbank names 2011 board of directors
Three new names are added to the board, while Bent, Boot, Brockbank and Vaz retire.
Slice ties the knot with two new shows
Sponsorship opportunities are available for the nuptially-themed night, which will be promoted with a multi-platform campaign.
Canadian buyers at Los Angeles Screenings
Etan Vlessing breaks down the scene this week in Hollywood as Canadian indie nets and majors compete for new shows.
CBC goes to pilot with a police procedural
An exclusive on the new one-hour drama to be produced by White Pine Pictures.
Witches, ringers and H8Rs: The CW
Shelton’s last day at the upfronts finds her liking Rachel Bilson’s new show and seeing Snooki get her what-for.
