2011’s media mayhem: Deloitte
‘Consumers will be overwhelmed by the sheer variety of options,’ the global research firm says, but TV and social media stand strong.
Desjardins takes the scenic route
The insurance company’s booth at the Montreal International Auto Show features a green-screen driving experience pushing to a social media contest.
Scion takes racing game into AR realm
The Toyota brand’s auto show-based promotion invites fans to virtually get inside a 2011 Scion tC.
App-etite: Shoppers Drug Mart, now in your pocket
The retailer has made its first move in the mobile arena with the debut of a handy iPhone app. Promotional opportunities for partner vendors are available.
Jersey Shore manages to outdo even itself
The reality show’s second episode increases its audience by over 50%.
TSN strikes gold with the World Juniors: BBM Canada, Jan. 3 to Jan 9, 2011
The hockey tournament was #1 twice, followed by The Big Bang Theory.
Spotted! Quaker Canada invites commuters to the table
The PepsiCo brand and Olympic gold medalist Alexandre Bilodeau serve up breakfast in Toronto’s transit hub to support its latest CSR campaign.
Rinaldi drinks with Les 3 Brasseurs
The restaurant and microbrewery has hired the Montreal-based agency, which will focus on the exclusivity of its beer.
MRI acquires Hamilton Digital Designs
The move will allow MRI to offer LED displays internationally, MRI president Gallow says.
Sleep Country gets comfy at #1: Media Monitors, Jan. 3 to Jan. 9, 2011
In the radio rankings this week, Alarmforce returned as radio buy leader in Montreal while the mattress company stayed on top in Toronto.
CRTC approves three new specialty channels
The new TV stations will offer golf, Mandarin-language and Christian programming.
Shaw Q1 earnings down as result of Canwest takeover
As expected, the Canwest takeover put a major dent in the company’s Q1 earnings. The company also annouced it would delay its wireless launch by three months.
History ices the competition
IRT: Deadliest Roads wins almost one million viewers for its premiere episode.
Rogers offers conditional support for BCE/CTV takeover
In its brief to the CRTC regarding the takeover, Rogers’ exec Phil Lind says it’s all good – as long as fee-for-carriage is not brought up again.
Quebec Winter Carnival sash-ays into Toronto, Montreal
Organizers of the annual celebration try out a new Bonhomme-inspired OOH strategy as part of its call for visitors.
