Rogers expands its Hearst rep deal
The mediaco builds on its relationship with the US publisher with an agreement to sell space on 10 new properties.
Proprio Direct outruns the language police
The company’s use of lenticular AdBars allows it to advertise in both official languages in Quebec grocery stores.
World Juniors Canada-US game huge for TSN
Monday’s game is the fourth most-watched program in the channel’s history.
Citytv’s New Year’s Eve bash wins the night
Both the Rogers channels and Global edge out US broadcasts as the countdown to midnight begins.
NHL Winter Classic to make prime-time play?
The weather-driven move to prime time for this year’s game raises the question: can the Classic make a permanent move?
World Juniors win: BBM Canada, Dec. 20 to 26
CTV News at 6 p.m. is the most-watched show every night of the week.
Showcase sells out its spies
The Shaw Media channel is pumping up its hot winter shows with a campaign that includes in-cinema trailers.
CNA/CCNA rebrands as Newspapers Canada
The non-profit has merged the two associations into one to present a ‘united front.’
Sleep Country cozies up to #1: Media Monitors, Dec. 20, 2010, to Jan. 2, 2011
The mattress company led the radio buy in both Toronto and Montreal over the holidays.
Goldhersz named new MediaCom NA CEO
Doug Checkeris steps down as head of the North American arm of the global agency following a string of US account losses.
New Year’s shootout nets three million
Millions of Canadians tune in to TSN to see Canada battle Sweden at the World Juniors.
The Verdict: CBC hits a Sports Day home run
The net, in partnership with ParticipAction, exceeds its target participation by almost 60%.
TSN rates with Canada’s Juniors
The IIHF World Junior Championship Boxing Day match beats its 2009 ratings by 23%.
HGTV snows Canada with new campaign
The Shaw specialty channel unleashes a blizzard of ads to support its new winter schedule.
CMDC 2011: The ‘Den’ to open again
This year’s Canadian Media Directors’ Council conference will once more feature a Dragons’ Den-style session for media entrepreneurs to strut their stuff.
