Astral revenue climbs
The mediaco bounces back from last year’s losses with a leap in revenue.
Cossette restructures
The agency has been divided into two separate entities that will operate under a new holding company, Vision7 International.
CFL just keeps converting for TSN
The sports network broke records with its playoff coverage over the weekend, with more than 7.2 million people tuning in for at least part of the game.
Lost Girl gets second season
With over 700,000 viewers per week in its first season, the supernatural drama has been green-lit for 2011 with integration and sponsorship opps available on-air and online.
Proximity hires new VP, social strategy
Social media expert and former Hill & Knowlton VP David Jones joins the company after 18 years in PR and communications.
Would you like some insurance with that bikini?
Desjardins Financial Security is promoting its travel insurance in swimwear fitting rooms in Ontario and Atlantic Canada.
Big Bang Theory #1 again
The sitcom has held the top spot for every week but two since its season premiere. Dancing with the Stars won both Monday and Tuesday night.
E! unveils launch plans, program lineup
Programming strategy designed to let Canadians catch up with E!’s feature franchises, CTV’s Webb says.
The Verdict: Frito Lay Canada wins the day
MiC follows up on the company’s creative response to the SunChips bag debacle. Find out how sales were affected by the move.
Magazines Canada apologizes to the nation
‘We’re sorry we’re so engaging,’ the org claims on behalf of the medium, in a new consumer- and trade-facing campaign.
Astral expands digi board network
The OOH division of the media company has increased its arsenal in Toronto, bringing its national digital board inventory to 32.
Teletoon Retro reaches out
The cartoon channel is asking viewers which classic characters deserve to be the inaugural inductees into the hall of fame.
Spotted! Ballet BC ditches 200 tutus
The organization’s dancers showed they prefer booty shorts to frilly pink skirts in a Vancouver stunt for commuters.
ABC 2010: It’s digital first for print
The prevailing talk at the 96th annual Audit Bureau of Circulations conference, which took place in Toronto, called for publishers to change the way they operate to survive in an increasingly digital world.
P&G fetes beauty biz
The second Canadian P&G Beauty & Grooming Awards celebrated the nation’s fashion media last night at a star-studded gala.
