HGTV to debut six new series
One original Canadian production is among the new programs debuting this fall.
Big Brother 12 still in the house with 1.8 million
In second place is CTV’s Big Bang Theory with 1.6 million viewers.
Canadian biz execs so-so on social: Leger
The public sector values social media more highly than private as a means of public engagement, according to a Leger marketing poll, but 21% of ad execs say it’s a trend with an expiry date.
Blockbusters bomb, but ad sales up at Cineplex
Box office may have been down for the company in its second quarter, but 3D tickets and media sales were up significantly over the same period last year.
Second Cup’s toasty in Scott Pilgrim vs. the World
Canadian brands don’t often get the star treatment in Hollywood flicks, but the Toronto-set Scott Pilgrim vs. The World is changing the integration game.
Competition Bureau okays Shaw deal
CRTC approval is the last remaining hurdle to Shaw’s takeover of Canwest’s TV assets.
Twitter use soars 109% globally
A new ComScore report reveals that Twitter use has skyrocketed globally, thanks in part to a boost in Latin America after Hugo Chavez got tweety. Canada ranks seventh worldwide for reach.
Media de Novo app denied, again
The CRTC turns down former CAB boss Glenn O’Farrell’s application to insert Canadian advertising in US station avails for the fourth time.
Plaid magazine to print in style
A Toronto-based online fashion and culture magazine is making the move to print one copy at a time.
PVR users still watch ads: TVB
A new study from the Television Bureau of Canada says PVR users still pause for ads that interest them; Media Experts’ Carol Cummings weighs in.
Digital OOH spend ‘last-minute and erratic’: Adcentricity
In a Q2 report reviewing the digital OOH industry, Adcentricity explains which categories have boosted or decreased their spending, and which venues are most popular.
Future Shop is excited about stuff
The electronics retailer is repositioning its brand with ‘Exciting Stuff,’ a new campaign blending traditional and social media and test-targeting new audiences in Toronto.
The Home Depot reaches the top: Media Monitors radio rankings, Aug. 2 to 8, 2010
AlarmForce is back on top in the Montreal market.
Stursberg not escorted out, says Lacroix
CBC’s president and CEO has ‘complete confidence’ in Stewart in the interim, looks ahead to new five-year plan.
Noise Digital adds four account and media planners
Gaining new Johnson & Johnson brand accounts contributed to the expansion, explains Noise Digital managing partner Mark Nishiguchi, as well as big plans for a new Nature’s Path campaign.
