BlackBerry jams at The Block
Sidewalk stencils and in-venue mobile codes are part of the handset-maker’s title sponsorship of an exclusive MMVA-weekend party in downtown Toronto.
Real vs. Fake Lake? Jump in, says LifeExperiences.ca
After erecting a billboard that pokes fun at G20’s ‘fake lake’ controversy, LifeExperiences.ca was approached by a beer brewery who wants in on the joke.
Hill, Myers join COMB board
The Canadian Out-of-Home Measurement Bureau announced a new board of directors that will be chaired by Sheri Metcalfe of Cossette’s Jungle Media.
Cineplex set to acquire DDC
The entertainment co will acquire Waterloo-based Digital Display & Communications for $3.5 million.
A Post-it finds its daddy
Celebrating the 30th anniversary of the invention of the Post-it note, a Canadian creates a short film about one sticky’s search for father/inventor Art Fry.
Porter stays in the air: Media Monitors radio rankings, June 7 to 13, 2010
Ford Lincoln Mercury rides into the top spot of Montreal’s radio ad buy rankings.
South Africa vs. Uruguay top game on CBC
Switzerland’s win against Spain was a surprise to many – but 144,392 people watched it online on CBC Wednesday.
Score Media buddies up for World Cup
The sportscaster has teamed up with Budweiser to distribute content from the Bud House, a branded content initiative from the FIFA World Cup in South Africa.
Canadian Tire and Dr Pepper race at the Indy
First-time sponsor Canadian Tire is adding the Honda Indy to its roster of racing sponsorships while returning sponsor Dr Pepper targets fast-paced young males.
Video use on mobile devices low: BBM Analytics
The first-ever research on the use of portable media from BBM Analytics shows how consumers use their mobile gadgets, and which features they ignore.
Videotron launches online VOD
Called Illico web, the new service for Videotron TV and internet subscribers offers pay and network TV programming and new ad opps.
Firkin sings pub love
The chain of Brit-style pubs has launched a regional radio campaign, leveraging the medium for its ‘theatre of the mind’ creative.
New study finds world of content opens for kids after age eight
A new Ipsos study on kids and families’ media consumption habits reveals the point at which parents begin to yield to their kids’ desire for media-playing devices.
Brazil win over North Korea attracts 1.2 million
The Ivory Coast vs. Portugal draw was the most popular game online with 325,884 streams.
NXNE Interactive: Social media about generosity, humanity
Toronto’s North by Northeast music festival hosted its first-ever ‘Interactive’ media conference where presenters discussed social media, user-generated content, and the ‘untamed tornado’ it can all create.
