CBC upfront about double-digit upticks, integration augmentation
The broadcaster’s EVP Richard Stursberg tells MiC about the new partnership inked between the CBC and the National Post, while network execs Stewart and Moore wax on media strategies and sales predictions.
Mini virally titillates with ‘moobs’
Taxi 2 creates an online game inspired by the car company’s recently aired ‘Man-boobs’ commercial.
Huggies makes a fashion statement with baby ‘jeans’
The Kimberly-Clark brand of diapers is now available in denim and the launch campaign is targeting trend-savvy moms with an eye toward fashion.
CTV, Global unveil summer skeds
Homegrown drama Rookie Blue headlines primetime Thursday for Global, while CTV welcomes back So You Think You Can Dance and new eps of Hiccups, Dan.
Porter lands at #1: Media Monitors radio rankings, May 17 to 23, 2010
It was a familiar list of names at the top of the radio buy rankings for the week, with Porter, Sears and Hydro-Quebec topping the Toronto and Montreal markets.
Spotted! Picture yourself in Newfoundland, anywhere
An FSI in this week’s Globe and Mail lets readers envision themselves flying to Newfoundland and Labrador, no matter what their destination.
Finale roundup: Lost tops two million on CTV
The cult hit ends on a high, while the season finales of Grey’s Anatomy, American Idol and Survivor all hit ratings high notes.
MuchMusic unveils sponsor list for 2010 MMVAs
Virgin Mobile and Smarties will be featured in broadcast integrations, while P&G, Stride gum, Nokia and Playtex have online promotions linked to the sponsorship.
Spotted! Carlsberg sends fans in the right direction
The beer brand has launched a geo-targeted OOH campaign in Toronto aimed at getting people off the sidewalks and into retail, bars and restaurants.
Global making gains in entertainment news
Broadcaster has a slight edge over competitor CTV for the entertainment news hour, while ET Canada trails etalk by merely 25,000 viewers.
Digital trailblazers and Shift Disturbers
Standing out in the agency world of the future will mean embracing digital and engaging consumers with participatory campaigns.
Kitchen Aid shares a moment with Food Network
The brand debuts a new web series on FoodNetwork.ca, featuring its products in the hands of celebrity chefs. The media initiative includes an online buy, editorial sponsorship and TV tags.
YWCA Canada sirens women’s health
The venerable organization’s Safety Siren iPhone app is both a safety device with a blaring alarm and an on-the-go resource for sexual and dating health.
Hasbro and Kraft let it rip with YTV
YTV’s Wow! Patrol, a travelling road show for kids, will kick off this June with Hasbro’s Nerf guns and Kraft Dinner Crackers keeping the action branded with multi-platform games.
Ford recycles, but goes after new demo
A second phase of the Recycle Your Ride program launched this month and Ford gives MiC the scoop on a media plan that’s setting the stage for a major eight-model release later this year.
