RW & Co. to throw pop-up party
The clothing retailer is opening a flagship store in Toronto’s Eaton Centre, and promoting the event with a special invite-only party and Facebook contest where shoppers model their purchases.
TV in the aisles: Metro’s recipe kiosks
Metro grocery retailer is installing recipe kiosks in its Ontario locations – digital displays that loop food ads on a touch screen and print meal-prep instructions for hungry shoppers.
Family Channel to rock out with Baxter
Online sponsorship opportunities abound for Baxter, a new Canadian tween series about a cute, high school rock star and his dance troupe.
Amp Energy juices up office life
PepsiCo launches a new Amp Energy drink product with a multimedia campaign designed to engage consumers with robots, space invaders and raucous office workers.
Advertising meets film in FMOQ campaign
A family doctor shortage in Quebec is putting a dramatic strain on the health system, according to the Quebec Federation of General Practitioners, which has launched a media campaign featuring a documentary on life in a hospital.
Style at Home paints the town
The home decor mag partners up with Home Hardware on a new line of paint designed to ‘make the magazine come to life,’ publisher Caroline Andrews tells MiC.
P&G flips Clean Style mini-mag
The company collaborates with Canadian House & Home magazine on a sponsored editorial integration featuring four of its household products.
Canadian Club seeks adventure – and aged whiskey
Kicking off a world treasure hunt at the ‘mummified’ home of a Toronto tribal art dealer yesterday, Canadian Club launched the first leg of a social media and experiential marketing push.
Smart shares love of learning
A first-ever media campaign by the educational brand encourages consumers to share their thoughts on their favourite teachers with a digital short film and a Facebook-centric approach.
Microsoft browses with confidence
The latest version of Internet Explorer is being promoted through an online and social media push from Microsoft, which is also a pledge-based donation campaign supporting the Kids’ Internet Safety Alliance.
NABS Gala honours top industry execs
The non-profit pulled in over $200,000 for in-need members of the communications industry.
Much and Tic Tac inspire Small Fun Revolution
The Ferrero brand’s digital campaign extends into the broadcast sphere with a content integration deal – involving custom-made spots – with CTV’s MuchMusic.
Telus thinks Pink – and local
The wireless brand needs mass support from female consumers for a new charity campaign, where the focus is raising money for digital mammography equipment for health centres across Canada.
Visa kicks off Financial Soccer
The credit co brings its global financial literacy game to Canada as part of its FIFA World Cup sponsorship.
Canwest papers sold for $1.1 billion
The winning bidder for the mediaco’s stable of newspapers is a group of creditors headed by current National Post president Paul Godfrey. Cross-platform media sales across broadcast and print ‘being worked on.’
