Branchez-Vous! launches iPad app
Apple’s latest mobile device won’t hit the Canadian market until the end of May, but BV! Media’s online news network wants to make sure readers will have immediate access to a news app when it does.
Call for Entries: strategy’s Agency of the Year and Media Agency of the Year
It’s that time of year again: strategy is looking for the best agencies and media agencies in the country.
The Bay tries on the top spot: Media Monitors radio rankings, April 19 to 25, 2010
Via Rail promoted its 60% off sale on the radio, debuting on the charts as the top spender in Montreal.
Nissan turns over a new Leaf
The brand’s zero-emissions electric vehicle, the Leaf, is not launching until fall 2011, but a campaign starts today to educate and court trailblazers.
CTC tours with Lay’s Chip Trips
A new boost to the Canadian Tourism Commission’s ‘Locals Know’ campaign with Frito Lay and WestJet uses Olympic athletes to promote tourist destinations across Canada.
Elle Canada springs out of the closet
The mag has partnered with Ivanhoe Cambridge shopping malls to bring the Spring Style Lounge – complete with fashion closet – to GTA malls. Blackberry, H&M and Fuze beverages are sponsors.
Corus to sell radio stations to Cogeco
All of Corus’s Quebec properties are set to be transferred to Cogeco in the coming months, pending CRTC approval.
Canadiens rock TSN, RDS
Montreal’s climactic Game Seven victory over Washington sends playoff ratings to new heights.
Spotted! Flashing lights of McVegas
McDonald’s promotes its McMini sandwiches with new, Vegas-style flashy signs installed at busy intersections in Canada’s biggest cities.
BMW smacks lipstick on mirrors
Sexy messages will appear in men’s restaurant bathrooms urging them to text in for photos of a new BMW model, one of the first brands in Canada to use AddMirror’s shiny new medium.
Canwest votes for The Kennedys
History Television is hooking up with History in the US to co-produce an eight-part drama on the family, set to premiere in 2011.
Weetabix bounces with b-boys, trampolines
Weetabix cereal is launching a new healthy breakfast campaign in Vancouver with free parfaits and a call to action to support BC’s Breakfast for Learning in-school programs.
Yahoo! Canada refocuses content strategy
Once mainly a content aggregator, Yahoo! has embarked on a new original-content strategy designed to appeal to advertisers and readers alike.
MasterCard sings for hockey’s ‘Unsung Heroes’
A new campaign from the title sponsor of this year’s Memorial Cup focuses on all the little things that make hockey playing possible, using a digital strategy to drive awareness.
Canwest enters into new Reality
A new specialty channel called Global Reality launches July 1, which will serve as a hub for leading programming in the genre like Survivor and Project Runway Canada.
