Porter Airlines holds on to the top spot
Kia Motors and Toyota made the biggest jumps in Toronto and Montreal, respectively, in this week’s radio media spend rankings.
Ontario Power Authority charges at teens
Talking wall sockets, free concerts and gift cards: a new Facebook-focused conservation campaign from OPA is targeting an age group that doesn’t pay for electricity, but certainly uses it.
Walmart breaks eco-barriers
The retailer’s new TV and online campaign addresses three key issues that can hinder ‘green’ marketing: price, confusion and habit.
CBC is secure about its InSecurity
The Ceeb talks about its new comedy, set to shoot this summer, and reveals integration opportunities for its new and returning programming as well.
Popsicle sponsors Soccer Day
The Unilever brand announced a sponsorship of more than 1,200 youth teams across Canada – support that will be promoted through their title sponsorship of CBC’s nationally broadcast special.
Canwest orders Top Chef Canada
Top Chef is one of the most popular series on the Food Network, and now fans will get to watch their country’s own culinary masters compete in the Canadian version, ordered for Spring 2011.
Feel-good media deals highlight ABC Life Literacy sale
The annual event is offering media deals up to 65% off rate cards for marketers who want to save money and promote a good cause at the same time.
Ad rev dips for pay, specialty and VOD: CRTC
But subscriber revenues are up for those services, leading to a pre-tax rise in profits for that sector, according to the CRTC’s 2009 financial results.
Coke celebrates World Cup with dance celebration
The long-time FIFA World Cup sponsor is bringing the tournament trophy to Toronto next week, encouraging fans to dance their FIFA pride on its YouTube channel.
Spotted! City cleaning in progress
Sponsors like Glad, Tim Hortons and Pizza Pizza are helping to clean up Toronto with a 20-minute makeover tomorrow, asking businesses and residents to help clean up their community.
Yellow Pages flexes its mobile muscles
A new online component of a rebranding campaign launched this week, extending the popularity of TV ads and asking consumers to interact with characters.
Becel Vegan spreads across digital space
A takeover today of Facebook and the Google Network of websites targets eco-conscious consumers who are likely to appreciate the new Becel product, which is made with all-vegan ingredients.
Bieber mania boosts Juno ratings
The awards night had the highest ratings since Shania Twain hosted in 2003, according audience measurements by BBM Canada. Meanwhile, the Habs attracted more than five million viewers at the ratings peak of Saturday’s game against the Washington Capitals.
Facebook launches Social Plugins
The social media site announces new sharing features at its f8 developers conference, with the Globe and Mail and NHL.com on board as launch partners.
WestJet declares customer care online
A new advertising campaign from the airline sees hundreds of WestJet employees pledging their commitment to customer service in online videos and a national multimedia campaign.
