BMW Mini jiggles back to TV
The pint-sized car is pulling a u-turn on its media strategy, coming back to television with the launch of its new ‘Be Mini’ campaign.
Spotted! Fox brings Avatar’s Pandora to the people
The studio’s home entertainment division brings the world of Avatar to life in a dynamic domination of Toronto’s Union Station transit hub to promote the launch of the DVD and Blu-ray.
Malibu lets U design the bottle
Corby Distilleries’ Malibu brand has made their bottle a blank canvas for Canadian artists and designers, but consumers can also scribble in their own label in this social media campaign, launched today.
Groupe Marcelle bets you can’t pop just one
The brand’s AC Solution face wash brand engages female consumers with a unique indoor ad execution that encourages women to ‘pop’ without doing damage to their skin.
NABS busts out with media superheroes
The National Advertising Benevolent Society’s annual media auction is now selling spots year-round online. The rebranded fundraiser unveils its promotional campaign, which uses the superhero images of up-and-coming media buyers.
The iAd: Apple gets in the mobile ad game
Canadian media experts weigh in with their predictions for how Apple’s new rich-media mobile ad functionality will influence the mobile advertising landscape.
Doyle finale delivers opposite Idol
The Newfoundland-set detective series is already renewed for new season on CBC.
LG Canada signs with NHL, NHLPA
Kicking off with title sponsorship of tomorrow’s 2010 NHL Draft Lottery show on TSN, LG’s new partnership with the NHL and NHLPA also includes game-highlight sponsorship and event activation opps.
Bike for Beats rolls out in Ottawa
The inaugural media campaign for the soon-to-be annual event launches this week in Ottawa, using TV, radio and social media to build a support base for the University of Ottawa Heart Institute.
East Side Mario’s budda-booms back to its roots
After reviving its signature slogan and jingle for a recent contest, the Italian food franchise decides to stick with what it knows.
Survivor edges out CSI
Big Bang Theory also makes an impressive impact.
Envelopes shrink 3 percent for 2010/11
Canwest and CBC see less cash, while CTV makes modest gain as the Canada Media Fund doles out dollars. English-language drama is set to get $57 million in funding.
TV ads up, radio down at Astral
The mediaco’s second quarter earnings are up 24% ‘fuelled by a gradually improving economy,’ says Astral CEO Ian Greenberg.
Global, ABC set date for Rookie Blue
The drama formerly known as Copper will simulcast on Thursdays this summer.
CMDC 2010: Media wizards, digital dragons
Capped with a Dragons’ Den-style pitch session, this year’s Canadian Media Directors Conference featured weighty insight, celebrity media icons and big-picture food for thought.
