‘A’ scores with Dancing
CTV’s secondary channel nabs its biggest audience ever with season 10 debut of the reality dance competition.
Sony, Future Shop get in the crease
The consumer electronics giant teams up with the CE retailer on a new interactive game designed to get customers interacting with all of Future Shop’s online and offline messaging, and the Sony brand.
PMB 2010 Spring survey shows reader stability
The news is good for magazine readership in Canada, as numbers from last fall to this spring remain steady.
Spotted! History ices Yonge Dundas Square
The channel lets fans (and media buyers) test out their ice-road trucking skills with a promotional stunt in the heart of downtown Toronto.
Showcase builds small-town Haven
Based on a Stephen King novella, Haven is a new sci-fi drama set to air on Canwest’s Showcase in July.
The Hockey News expands its mobile reach
The Transcontinental pub is launching a new VIP program for its mobile alert service, extending its reach with SMS-specific strategies and sponsorship opps.
MTV launches new digi-mag with Clean & Clear
Fora launches next week with a heavy promo push by the network. Ad space will remain unblemished by Clean and Clear’s competitors, as J3 has arranged a sponsorship monopoly for the first year.
L’Oréal Paris blushes in TVA mini shows
In an effort to bring the brand closer to Quebecers, the cosmetics brand has co-produced a series of 32 one-minute shows featuring beauty tips from real Quebec women.
Food Network springs on high-impact media buy
The Canwest channel promotes its spring programming lineup with a five-market OOH, TV and online media strategy that focuses on media dominations.
House defends its home on the top
American Idol performance show is just a note below, in second place with 2.570 million viewers.
Genesis Vizeum rebrands as Vizeum Canada
The Aegis Media Group-owned agency shakes up its management team structure under the new name.
Gold-medal Games for sponsors?
Mediabrands Canada has released the results of a study examining the impact of brands’ Olympic sponsorships.
Dragons’ Den and Frito Lay lead way to season six
The CBC show airs a special, Sun Chips-sponsored episode in June, building up between-season hype for its sixth season. Brand integration opportunities are open and underway.
Sears lights up Live Green message
Launching with Earth Hour is the retailer’s new Live Green campaign, an attempt to engage consumers in a conversation about the environment and their options for go-green appliances.
Gatorade motivates sweaty Canadians
Mixed martial arts champion Georges St-Pierre has successfully defended his title as a Gatorade athlete, and the PepsiCo brand celebrates with a gritty video to air on TV and social media channels.
