Sears lights up Live Green message
Launching with Earth Hour is the retailer’s new Live Green campaign, an attempt to engage consumers in a conversation about the environment and their options for go-green appliances.
Gatorade motivates sweaty Canadians
Mixed martial arts champion Georges St-Pierre has successfully defended his title as a Gatorade athlete, and the PepsiCo brand celebrates with a gritty video to air on TV and social media channels.
Camouflage ad message in widgets, says Microsoft study
Aimless surfing drowned last year, Microsoft declares, after its study indicates that more than 80% of consumers pre-plan their online use.
Canpages takes advertiser sites mobile
Vancouver’s Tagga Media is building the sites, optimized for viewing on mobile devices.
BC Hydro renews contract with DDB
OMD Vancouver will continue to handle media on the account.
Telus butterflies talk business
Hundreds of magnetic blue butterflies were released by the telco to promote its Telus Talks Business data-acquisition program.
Consumers oppose fee hike, CRTC says
In a CRTC-authored report on public reaction to fee-for-carriage, the commission reveals a largely negative response to a possible fee increase, a reaction not necessarily tied to affordability, but perceived value.
Torres Media to unleash DAWG FM on Ottawa
The new all-blues Ottawa radio station takes aim at the 25-to-54 demographic.
Sanitizements give KB Media ‘liquid’ asset
The Toronto media agency will handle buying for the Canadian company’s national network of hand-washing stations. With the deal, KB Media expands its reach from a GTA presence to a national one.
HGTV blooms with spring campaign
The channel unleashes phase two of its spring promotional campaign, decorating transit shelters, newspapers and billboards with blossoming paint chips and spritely screwdrivers.
Maple kicks some ass with OOH
The entertainment co launches the media campaign behind its newest film, Kick-Ass, targeting the fanboy demo with high-impact OOH, a partnership with MTV and its first-ever co-promo with Lionsgate.
New Jamie Oliver series on A
The channel welcomes the British celebrity chef as he tackles the eating habits of obese America in a new series starting March 26.
Consumers will pay for e-reader, iPad content: ComScore
The US-based study on consumer attitudes finds a high level of interest in those devices and the content viewed on them.
The Government of Canada holds steady: Media Monitors radio rankings: March 15 to 21, 2010
It’s a relatively quiet week in terms of chart movement for radio buying action, as the Feds deliver the biggest spend for the second week in a row.
Garden Making digs up niche readership
The new, privately published, quarterly mag is hoping to entice budding gardeners as well as the hobby’s established fanbase with service-oriented content and a Canadian angle.
