Hasbro lights up Jedi mission with Teletoon
A Star Wars contest hosted on the Teletoon website asks consumers to play a game of good vs. evil for a chance to win a Lightsaber training party.
CIBC flips the ‘Switch’
In a big media push launching this week, CIBC is casting a wide net to reach 95% of consumers in Canada by promoting a range of products and services.
Teletoon’s ‘Stoked’ surfs the web
Officially launched to capitalize on all that free time during spring break, the show’s new microsite features interactive elements to engage fans and, as such, advertisers too.
Slice TV debuts web series about Toronto scenesters
As the first web TV series for Slice TV, JacLife, about a rich, attractive designer, was created in order to create more online ad inventory and build a loyal online viewer base.
Bud Lights up the Quebec night sky
Labatt’s Quebec-only OOH campaign goes high impact to debut its new aluminum bottle in a month-long campaign timed to coincide with the NHL playoff season.
The Bay fills its White Space
As the retailer and Fashion Magazine debut the new couture department in downtown Toronto, the Bay’s VP marketing explains how the retail giant will use media to court the exclusive, fashion-conscious set.
Canwest bets on Wipeout
A Canadian version of the obstacle course show is set for TVtropolis in 2010, with sponsorship and branding opps available.
The Generic Man lights up for fashion followers
Notes from the Mediascape: The hip LA-based footwear brand The Generic Man hopes its new short film will cross platforms and build buzz well beyond the wider web world.
Dormez-vous takes Montreal: Media Monitors radio rankings, Feb. 22 to 28, 2010
In Toronto, Pizza Pizza remains the top radio advertiser. In Montreal, sleep is king.
Ottawa to open doors on foreign ownership
Yesterday’s Throne Speech signalled the government’s intent to open Canadian satellite and telecommunications to foreign ownership, but opponents are quick to warn of a ‘slippery slope.’
Asper bows out at Canwest
Annouced this morning, Canwest Global Communications CEO Leornard Asper resigns from his post.
Spotted! Eye Weekly’s love for the glove
This morning’s Eye Weekly came in a giant glove that commuters can wear to avoid catching flu germs on transit. The eye-catching distribution was a test-run handled by Cossette.
Sirius, Best Buy team up to face the music
The retailer and the commercial-free satellite radio station have partnered on a Juno Awards-oriented contest supported by an in-store and online-facing media campaign.
CRTC approves new Rogers sports channel
The regulatory body this week approved an application for a licence to operate a new sports channel focusing on NHL, MLB and UEFA soccer.
Canadian Paralympic Committee ready to race
The organization is launching its first-ever advertising campaign in support of its athletes, using donated media space for an inspirational campaign.
