Rawlco bows 102.3 NOW! Radio in Edmonton
The new station’s ‘hits for adults’ format will target the 25- to 54-year-old demographic.
DIY Network Canada throws in a few freebies
The Canwest-owned home improvement channel is launching a month-long free preview to entice reno-loving Canadian cable subscribers to opt in.
Becel to debut The Heart at Oscars
The Unilever brand worked with actor/director Sarah Polley to develop a short film for broadcast during the Academy Awards, the centrepiece of a multi-faceted, health-focused media campaign.
In the rings: CUME Day 12
Once again, men’s hockey leads the ratings for the day, but women’s figure skating and Canada’s ski cross gold medal win net good ratings of their own.
In the rings: Samsung’s mega-media push
The electronics brand crafted a multi-Games experience with a campaign big on high-impact OOH with a focus on ‘maximum visibility,’ says the brand’s director of corporate marketing Howard Thomas.
BrandSpark: digi-media strategies to saturate 2010
The survey reveals that almost 90% of Canadian marketers intend to engage consumers through social media in 2010 – at the expense of traditional media budgets.
Food Network Canada dishes up six new series
From Bitchin’ Kitchen to What Would Brian Boitano Make?, light-hearted new series lead host of new shows. Sponsorship and ad opportunities are available, says the Canadian culinary network.
PepsiCo gets Oscar fever
Frito Lay and Quaker brands launch Oscar-themed contests to coincide with the star-studded broadcast March 7.
In the rings: CUME Day 11
Ice dance and women’s hockey are the most-watched events of Day 11.
Spotted! Vitamin Water lifts partiers on Robson St.
The brand’s transit shelter OOH cleverly plays up the winter theme of the Games while creating a photo opp for the hundreds of thousands of Olympic partiers.
Joe gets an online refresh
Joe Fresh Style updates its website and introduces new downloadable tools, including the ‘Fashion Shaker’ outfit-making app.
In the rings: RBC stands tall in a land of giants
With over 50 years of Olympic sponsorship behind it, the bank is shouting its athlete support loud and proud in the Vancouver skyline.
ZenithOptimedia establishes global branded entertainment division
The Toronto office is looking to align its current branded entertainment division, Skibo, with the new division in 2010.
ABC starts up new digital advisory committee
The 11-person committee, with Toronto digital agency 58Ninety head Ted Boyd as chair, meets today to discuss interactive and emerging media.
In the rings: CUME Day 10
The men’s USA-Canada hockey game dominates Day 10, becoming the most-watched sporting event in Canadian television history, says the Consortium.
