Telus dials up top spot in Toronto: Media Monitors radio rankings, Feb. 8 – 14, 2010
Hyundai cruises to #1 in Montreal market; wireless carrier debuts at the top in Toronto.
In the rings: BC Hydro electrifies Olympic fans
BC Hydro gives locals and tourists the chance to see energy conservation come alive at its Power Smart Village and check out the Home of the Future.
In the rings: CUME Day 5
Hockey is the winning sport of the day, with Canadian gold medalist Maelle Ricker’s winning race comes in second.
Pink Tulip Foundation gets social with teen girls
The newly launched website gives teens the skinny on breast cancer via social media apps, and gets a push from Facebook.
Nickelodeon gives Canadian kids the vote
The 2010 Kids’ Choice Awards asks for interactive Canadian vote, while new Nickelodeon, Treehouse and YTV programs boost Corus Kids’ March lineup.
Coca-Cola does the Zeno shuffle
The innovative OOH technology, launching in the CN Tower in Toronto next month, brings static poster images to life.
In the rings: Yahoo! fans out in Vancouver
The brand’s Yaletown-based activation in Vancouver offers fun, interactive Games-themed features for fans – plus a partnership with the IOC for an official Flickr photostream.
The Toronto Star gives it away
In its biggest promotion to date, the print giant hopes to boost GTA readership with free newsstand and vending box newspapers for the duration of the Olympics.
In the rings: red, white and beer at Molson Hockey House
The brand fills MiC in on its new image at the site of the most-hyped sponsorship activation at the 2010 Olympic Winter Games.
Survivor still tops at 20
The veteran reality hits 2.7 million on Global with Heroes vs. Villains premiere.
Smart horns in on the action
A Toronto parking display demonstrates to Canadian International Auto Show attendees that the Smart Fortwo fits like a shoe.
In the rings: CUME Day 4
Canadians go crazy for the first-ever gold on home soil with Bilodeau’s gold-medal presentation on Monday.
Grassroots Advertising partners with RT7 Media
Advertisers – like Visa’s recent gift card campaign – can now combine digital signage advertising with a drive-to-web printout on the receipt for a customer’s purchase.
UN’s FreeRice.com needs sponsors to stop famine
With the help of Unilever and Yum! Brands, the United Nations World Food Programme’s online vocab game has fed millions, 10 grains of rice at a time. Now, the site is redoubling its effort to attract new sponsors.
NFL Super Bowl scores with six million viewers
The pre-game show attracted an audience of 3.88 million.
