Kraft whips up What’s Cooking for the masses
Kraft is further developing its CRM program with a new cooking show that aims to reach guys too, and there’s room for brand partners in the mix.
Can ads save the economy? Consumers say yes
Canadians love ads – almost as much as voicing their opinion on them. An Ipsos Reid poll that shows consumers believe advertising will help kick-start the economy, and this positive image, says Canadian Advertising Week chair Claude Carrier, is in part due to a newfound dialogue with the ad world.
Hard-luck Canwest newspapers seek single, motivated buyer
The bidding process has begun for Canwest’s newspaper publishing group and the company has made it clear it prefers to sell the assets as a whole. It’s a stance they support, media agency execs say.
Latest RMB study says radio is holding its own
The Radio Marketing Bureau says adult Canadian radio listening habits haven’t changed since 2006, but is optimistic that the medium isn’t losing ground to other media, such as mobile devices.
Casale Media to rep NBC Universal Digital
The Canadian online media network has nabbed exclusive rights to sell NBCU inventory for its Canadian digital properties.
Sleep Country blankets Toronto: Media Monitors radio rankings: Jan. 11 to 17, 2010
The Canadian mattress supplier nabs the #1 spot for Toronto radio buys while Montreal’s AlarmForce guards its Montreal lead.
Shoppers Drug Mart gets physical for cancer charity
The drugstore chain and Princess Margaret Hospital Foundation make like Fatboy Slim with a downtown Toronto stunt to raise awareness of the rebranding of the Weekend to End Breast Cancer, and Shoppers’ new title sponsorship.
Spotted! Dog Whisperer crouches down in Toronto’s doggy parks
Arf! Bark, bark! Woof! To promote the National Geographic Channel’s fifth season of Dog Whisperer, Canwest has placed mini-billboards at canine eye-level that speak to dogs in their own language.
News slashed at Citytv
The network’s noon-hour and 5 p.m. newscasts are cancelled as Rogers cuts 6% of staff. Mroczkowski and Di Battista gone, say sources.
Showcase.ca gets zombie fever
The channel site has signed on for an exclusive, web-only comedy starring Napoleon Dynamite‘s Jon Heder. Sponsorship opps are available.
CP24 adds Sex Matters to late-night lineup
The news-based channel is launching a new live-to-air program for Torontonians focusing on love, sex and everything in between.
Traditional advertising in for a bumpy 2010, Deloitte Canada predicts
The think tank’s annual tech predictions report corroborates the widely held view that online advertising will continue to siphon from TV, print and radio.
TravelGuard seeks world’s unluckiest traveller
The travel insurance provider has launched a year-long contest and campaign to find the ‘World’s Unluckiest Traveller,’ with the goal of proving to people that insurance is indeed worth it.
Olympics will be most digital ever, ad opps abound
The Olympic Broadcast Media Consortium will stream every event live on its two Olympic websites, opening up lots online advertising opportunities for brands. But even with the extra space, inventory is almost gone.
East Side Mario’s ‘Budda Booms’ into Facebook
The casual dining chain launches a country-wide contest promotion using social media, digital kiosks and radio to engage customers.
