MiCpicks: Steve Mast’s ‘Three New Technologies You Should Know About’
From augmented reality on everyday objects to 3D across multiple media, Delvinia Interactive’s Mast reveals three new technologies he thinks will hit the mainstream big.
Quebec’s V ratings in recovery
The province’s V network reports that its audience share is growing, up 29% over the same time last year.
Viewers up for Globes
Following NBC’s lead, CTV nets 2.8 million viewers for the glitzy Golden Globes gala – amid mixed reviews for host Ricky Gervais. Global hits 1.3 million with return of 24.
Canpages expands into US
The Canadian directory services company has partnered with US-based Phone Directories Company, doubling its reach in North America.
CTV’s Human Target bows to big audience
Over a million tune into the Friday-night series premiere, marking a successful mid-season debut for the network.
Spotted! Daybreakers’ cafe comes to life
A promotional installation on Queen St. in Toronto brings a set from the movie to life, complete with blood on the menu.
Murdoch, Chuck fill in for Leno
Citytv sticks with tried-and-true titles amid post-Leno fallout. The new schedule is stronger and more ad-friendly, say execs.
Media cos to invest in new technology, mergers in 2010
According to Ernst & Young’s media and entertainment clients, web TV and mobile will swallow a large chunk of new investments in 2010. The revenue models for both, says M2 Universal’s Peter Vaz, will prove themselves sound this year.
Corus lays off SexTV, rebrands as W Movies
Corus Entertainment’s recently acquired SexTV channel will become W Movies on March 1, with a multimedia launch campaign and new ad opps in the works.
Winners announced in QMAC Sunsilk Challenge
A social media-based campaign for Sunsilk hair care products was the top pick by judges in the the Unilever-sponsored Queen’s Marketing Association Challenge 2010.
YTV’s trade challenge sparks consumer campaign
The network’s social-media petition lobby to recognize Family Day in all provinces aims to reinforce the channel as a media buyer-friendly family station.
World Junior Hockey owns the week in ratings
The Canadian Junior Hockey Championships, which aired on TSN, has the highest ratings four nights of the week.
Notes from the Mediascape: Two shades of Ray Ban’s image
A video of a young man getting the popular frames tattooed on his face was posted on the brand’s social media networks – Radar DDB’s Justin Young weighs in on why, despite negative reaction, the stunt will not alienate Ray Ban’s more conservative consumers.
Allard Johnson breaks new digi division
New member Cameron Wykes will lead BabyRobot, a Toronto-based agency focused on digital engagement.
Mid-season excitement for Lost, Idol
Little in the way of replacement programming for this winter, but big returns for fan favourites like 24, Idol and Lost will drum up excitement – and hopefully eyeballs – for the big nets.
