CBC, National Post to team up on Olympic coverage
The national media outlets will collaborate on content for a new, co-branded Olympic website featuring coverage from both news crews. Promotion of the venture will also be handled by both media.
Quebecers buy literacy from Mots Depot vending machine
The Quebec-based literacy advocacy group Fondation pour l’alphabetisation uses an unconventional vending machine to invite the public to donate their change in exchange for words.
Home for the Games beams ads to cafés
Vancouver-based non-profit organization uses in-café Bluetooth tech to spread the word about its housing service for Olympic attendees.
Wind Mobile breezes to market
The newest wireless carrier in Canada opened its doors today backed by a multimedia launch campaign, including a TV spot, with media by SMG and creative by Clean Sheet.
Newspapers project 15% growth in 2010 online ad revenue
The Kubas Consultants survey includes 96 Canadian newspapers and predicts print ad rev will ‘decline less quickly’ next year.
Court rules in favour of Canwest
Broadcast executives insist the 13 specialty channels now under Canwest Media continue to generate revenues outside the court-directed restructuring.
Gift Wrap: Heathrow catches couples under giant mistletoe
The London airport hangs a giant mistletoe in Terminal 5 Arrivals to catch couples kissing for a sweet viral vid.
Social media more than just a fad: studies
A recent survey by People from Cossette indicates that 77% of internet users use it to research products, brands, companies and services and a third of those people will share that information with friends via social media. But not everyone is social-media mad: 26% of Canadians still prefer face-to-face over Facebook.
TVB names 2010 board of directors
CTVglobemedia’s Rita Fabian and Canwest’s Errol Da-Ré return to positions, while Sally Basmajian of CTVglobemedia and Cal Millar of Channel Zero are among newcomers.
T.o.night puts readers on PATH of persuasion
The evening daily newspaper in Toronto has set a new indoor media strategy to boost readership among commuters coming and going from Union Station.
Dawna Henderson named IAB chair
The president/CEO of digital agency Henderson Bas has been named chair of the Interactive Advertising Bureau of Canada’s 2010 board of directors.
Harlequin seduces readers with hot new game
The romance publisher looks to hook new readers with an interactive game based on its mini-series The Royal House of Karedes.
Glee’s hot, but Criminal Minds is hotter
Despite a solid showing for its midseason finale, the Global musical comedy loses its Wednesday night ratings crown to CTV’s hit crime drama.
RMB announces 2010 board of directors
The Radio Marketing Bureau president Gary Belgrave says the board’s mandate for the coming year is to focus on growth and promoting the medium to advertisers.
Amazing Race finale attracts three million fans
Survivor: Samoa comes in at a close second place for the week with 2.943 million viewers.
