CBC scores with Blades, Hockey Night
Ice-related shows were the ratings MVPs, with Battle of the Blades earning points for the second-highest debut on the net, while Hockey Night in Canada doubled opening-game viewers over last year.
Fall 2009 PMB study sees readership rise 2%
The second edition of the bi-annual study sees Reader’s Digest lead in readership, and CAA in circ.
Chevy cruises into title sponsorship of Top Ad Exec
GM looks to students to bring fresh ideas to the 2010 launch of its new compact car model, the Chevrolet Cruze.
Sarah Richardson adds polish to Green Works
The design celebrity is on board to promote Clorox’s line of enviro-friendly cleaning products.
Cadbury challenges commuters with ‘Eyebrow Language’
Chocolatier extends its popular ‘Eyebrows’ campaign to commuter-focused print and OOH.
Redesigned Wheels.ca rolls out hyper-targeted ad opps
Automotive site gets new look and functionality that allows advertisers to reach niche-targeted audiences.
Globe hypes 2010 Games with ‘Journalism Dream’ contest
A first for the Globe and Mail, the interactive contest offers readers a chance to cover the Vancouver Olympics.
Mini spins out unexpected OOH
Mini illustrates its speed and handling with cheeky OOH media.
Ebay.ca taps Casale Media for direct sales
Casale’s new rep deal comes with access to database demo stats to inform campaigns with the e-com behemoth.
WCB Nova Scotia drives message closer to work
Dry cleaning bags, hospital elevator wraps and cars in parking lots are the non-traditional media placements in the latest phase of an injury prevention campaign by the Workers Compensation Board of Nova Scotia.
BMW’s joy story runs for six pages in the Globe
In what it’s touting as a ‘domination’ of the national newspaper, BMW bought a first-ever consecutive six-page, full-colour spread it hopes will make an emotional connection with readers.
American Express realizes potential of print
A new consumer-focused campaign with the tagline ‘Realize the potential’ features some unusual print executions, and also encompasses TV, OOH and a heavy digital buy.
Claassen’s deal for Brandon station falls apart
Lack of satellite coverage scuttles plans to save Manitoba’s CKX. Station goes dark, taking 39 jobs.
House makes monster return
Grey’s Anatomy on CTV also makes a huge debut as the second most-watched program of the week.
On the MiC with McCann Erickson’s Faris Yakob
MiC has a one-on-one with AToMiC speaker Faris Yakob before the big event hits Toronto this week.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
