Adbloc’s chairlift advertising open on national slopes
A new Toronto-based media seller, Adbloc Media, is offering advertisers the chance to target an older, male demographic this winter through media placements on its network of ski chairlifts.
Metro media campaign offers daily menu ideas
The Quebec-based grocer’s campaign features different TV spots for each day of the week, with a different menu idea every day.
Cloudraker gets sneaker freaks purring about Onitsuka Tiger
Web influencers lead the way in seeding word-of-mouth marketing to a hyper-niche crowd.
Newspapers holding steady in major markets: NADbank
The latest survey indicates daily newspaper readership holding steady, with growth in online.
Aux Music Television lets brands press play
Canada’s first Internet broadcaster unveiled its new music channel’s program lineup last night with 24 customizable, brand integration-ready series available online, on mobile and now on specialty digital television.
Canada takes gold at Creative Media Awards
Starcom’s intrusive ‘Swiffer Condo’ program takes top spot in the Newspaper category.
Home Depot nails top spot: Media Monitors radio rankings Sept. 14 – 20, 2009
The building supplies retailer tops the Toronto list this week, while Alarm Force continues its reign on the Montreal charts.
Omniture and ComScore unify metrics
The online marketing intelligence leader and web analytics giant are joining forces to build a new audience measurement system, one they say is going to make life a lot easier for media planners and publishers alike.
Centennial College keeps it real with teens
The new campaign targets its demo with more personable ads in Toronto transit and print.
Emmys, Survivor bounce back
The annual TV entertainment award show hits two million viewers on CTV, as 30 Rock and Mad Men collect more trophies. Meanwhile, Survivor‘s debut is the biggest in six seasons.
Ad Week 2009: Will the revolution be crowdsourced?
Ashton Kutcher, Chris Anderson and Bob Greenberg chip in on what should be offed, and what’s next.
Lotto Max goes big
The new national lottery’s ‘Dream Big’ campaign spans some major media moves.
Digital tech lets Lexus go topless in the sunshine
The digital OOH campaign uses an RSS feed to show the new Lexus convertible with its top either up or down, based on the weather.
Print publishers ready to go mobile, says ABC
A new survey by the Audit Bureau of Circulation finds 80% of Canadians are likely to rely on mobile for information in the next three years.
BMW flexes its media muscles
BMW is wooing potential M-Series drivers with speed and power prowess spanning online, print and outdoor.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
