National Post relaunches its Monday edition
The A section is back with more colour, and a stronger focus on world events.
BBM Snapshot: Of men and fashion mags
Survey looks at the stats on the 1.5 million Canadian men who like to indulge in the fashion press.
Zoomer Radio launches site with retro vibe
Toronto’s former AM740.ca gets new name, new look.
CCAB and BPA Worldwide freeze member and audit rates
Media buyers are getting a break with rate freezes, access to new online pre-buy planning measurement tools and support through a renewed industry-wide push around the ‘Buy Safe Media’ campaign.
VisionTV goes Unscripted
The new fall show gives a glimpse into the ‘personal and spiritual’ lives of celebrities.
MiCpicks: Ken Wong’s ‘Three things you should know about…’
Ken Wong, marketing professor at Queen’s Business School and VP of knowledge development for marketing consulting firm Level 5, says marketers have much to learn from CEOs.
Ikea thought of that
A new national media campaign touts Ikea’s understanding of how consumers use its products.
Porter Airlines takes off to #1: Media Monitors radio rankings Aug 24 – 30
In Montreal, Legacy Publishing Company unseats AlarmForce for the top spot.
Alliance Films asks Dose.ca crowd to craft a film character
A new contest helps target urbanites via web, print and Canwest broadcast cross-promotions.
Canwest goes big for fall
From afternoon drivers to movie goers, cable surfers to Facebook-aholics, Canadians everywhere can expect a little Global in their day this month as the net’s national marketing campaign includes its biggest media buy yet.
No added commercials, say networks
CRTC deregulation paves the way for more commercials on conventional television, but networks say they won’t change ad inventory in prime time.
Notes from the Mediascape: Habbo sinks teeth into Twilight
Habbo is creating a New Moon-themed virtual space for its 31 communities across the globe.
Colloquy report: young Canadian consumers are driven by loyalty
If you want to get Canadians’ attention – and space in their wallets – try a loyalty program, a new study finds.
Online mag Prospere launches online video show
New Toronto-focused series, Prospere Magazine TV, to feature local business profiles and celebrity interviews.
APTN fall sked brings Adam Beach back to prime time
A new small-town comedy, two investigative news shows and expanded children’s programming are on the way this month.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
