Alliance Films asks Dose.ca crowd to craft a film character
A new contest helps target urbanites via web, print and Canwest broadcast cross-promotions.
Canwest goes big for fall
From afternoon drivers to movie goers, cable surfers to Facebook-aholics, Canadians everywhere can expect a little Global in their day this month as the net’s national marketing campaign includes its biggest media buy yet.
No added commercials, say networks
CRTC deregulation paves the way for more commercials on conventional television, but networks say they won’t change ad inventory in prime time.
Notes from the Mediascape: Habbo sinks teeth into Twilight
Habbo is creating a New Moon-themed virtual space for its 31 communities across the globe.
Colloquy report: young Canadian consumers are driven by loyalty
If you want to get Canadians’ attention – and space in their wallets – try a loyalty program, a new study finds.
Online mag Prospere launches online video show
New Toronto-focused series, Prospere Magazine TV, to feature local business profiles and celebrity interviews.
APTN fall sked brings Adam Beach back to prime time
A new small-town comedy, two investigative news shows and expanded children’s programming are on the way this month.
Kenny vs. Spenny invites fans into the fray
A contest promoting the show’s new season has fans submitting ideas for on-air battles between hosts Kenny and Spenny.
Reader’s Digest partners with Sympatico.ca
The publishing co’s BestHealthmag.ca is now the portal’s new health and fitness section.
Capitalism blocks CTV
Simultaneous online and broadcast ‘roadblocks’ across a number of CTV properties tout Michael Moore’s new film in advance of TIFF.
PPM panel reveals more TV viewing than previously reported
The new measurement panel’s preliminary results are being released today and may indicate that TV – not digital – has the stronghold in the industry.
TSN scores 25
The sportscaster commemorates its silver anniversary with online initiatives, promos and a new look for Sportscentre.
Canucks Kraft, P&G and Starcom shortlisted for media awards
Starcom MediaVest Group gets four nominations for two media campaigns in the North America-wide Creative Media Awards – the only Canadian media agency to be nominated.
Sennheiser makes noise across Canada
The headphones co pits boys against girls live and in webisodes as part of its 30-city, multimedia tour of Canada and US to raise brand awareness.
End of a short era for E! network
CRTC okays sale of Hamilton and Montreal stations, while Red Deer signs off and Kelowna rebrands. Victoria’s CHEK staffers raise $2.5 million, still fighting.
- Upfronts 2025: Corus leans into Canadian content and Peacock series
- Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
- Upfronts 2025: Bell Media’s Crave and TSN bundles with Disney+ in Canada
- Reeb out at Corus, Gossling appointed CEO
- KitKat Canada urging Gen Z to take a break (from their phones)
