How Rogers Sports & Media is growing its slate without losing its edge

More originals, more platforms, same promise: content Canadians connect with.

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Ikea thought of that

A new national media campaign touts Ikea’s understanding of how consumers use its products.

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Porter Airlines takes off to #1: Media Monitors radio rankings Aug 24 – 30

In Montreal, Legacy Publishing Company unseats AlarmForce for the top spot.

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Alliance Films asks Dose.ca crowd to craft a film character

A new contest helps target urbanites via web, print and Canwest broadcast cross-promotions.

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Canwest goes big for fall

From afternoon drivers to movie goers, cable surfers to Facebook-aholics, Canadians everywhere can expect a little Global in their day this month as the net’s national marketing campaign includes its biggest media buy yet.

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No added commercials, say networks

CRTC deregulation paves the way for more commercials on conventional television, but networks say they won’t change ad inventory in prime time.

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Notes from the Mediascape: Habbo sinks teeth into Twilight

Habbo is creating a New Moon-themed virtual space for its 31 communities across the globe.

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Colloquy report: young Canadian consumers are driven by loyalty

If you want to get Canadians’ attention – and space in their wallets – try a loyalty program, a new study finds.

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Online mag Prospere launches online video show

New Toronto-focused series, Prospere Magazine TV, to feature local business profiles and celebrity interviews.

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APTN fall sked brings Adam Beach back to prime time

A new small-town comedy, two investigative news shows and expanded children’s programming are on the way this month.

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Kenny vs. Spenny invites fans into the fray

A contest promoting the show’s new season has fans submitting ideas for on-air battles between hosts Kenny and Spenny.

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Reader’s Digest partners with Sympatico.ca

The publishing co’s BestHealthmag.ca is now the portal’s new health and fitness section.

  

 

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Capitalism blocks CTV

Simultaneous online and broadcast ‘roadblocks’ across a number of CTV properties tout Michael Moore’s new film in advance of TIFF.

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PPM panel reveals more TV viewing than previously reported

The new measurement panel’s preliminary results are being released today and may indicate that TV – not digital – has the stronghold in the industry.

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TSN scores 25

The sportscaster commemorates its silver anniversary with online initiatives, promos and a new look for Sportscentre.

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Canucks Kraft, P&G and Starcom shortlisted for media awards

Starcom MediaVest Group gets four nominations for two media campaigns in the North America-wide Creative Media Awards – the only Canadian media agency to be nominated.