MTV gets Pranked
Pranks, stunts and fights abound on MTV’s ‘See You Thursday’ block.
Samsung lets web surfers pick Canada’s Olympic men’s hockey team
The electronics giant is kicking off its Olympic marketing with an online contest.
Global News launches site redesign
New site offers multimedia coverage from across Canwest and Global news bureaus, new interactive tools, mobile features and a large roster of integration and sponsorship opps.
Telus TV takes the bus
Telus promotes its digital TV offering with LED screens on buses.
Corus and Lego build AR gameplay
Kids are invited to battle it out on YTV.com with an innovative new online video game technology.
Zoocasa clear-cuts Canadian real estate jungle
The new real estate search engine makes looking for homes online an easier task for Canadians.
Storm lifts CP24 ratings
Coverage of killer weather sets a new record at the Toronto news channel. The storms also boosted viewer video submissions and web traffic.
CBC sweeps up Men with Brooms pilot
Pilot based on the 2002 comic flick gets the go-ahead at E1 and Serendipity, with Paul Gross exec producing. Ceeb also greenlights a female-starring action-adventure hour pilot.
Schick Quattro wins NASCAR berth
Schick Quattro is packing adventure into interactivity with Ride the Razor, part of the razor manfacturer’s sponsorship of the Canadian NASCAR series in Montreal this weekend.
President’s Choice goes (back) to the dogs
Loblaw Companies is SuperDogs’ best friend.
Fido invites commuters to go for a walk
An innovative transit shelter campaign kicks off a new Fido store opening in Orangeville.
Lipton takes over a really big tea party
Lipton is promoting its Sparkling Green Tea at a Toronto event targeting women.
Canpages integrates with GigPark social media
New acquisition connects advertisers to user recommendations.
The Ex stays on top: Media Monitors radio rankings Aug. 17 – Aug. 23
AlarmForce keeps the top spot in Montreal.
Okanagan Spring is a non-corporate sponsor
The BC brewery is spending its sponsorship bucks on backyard barbecues.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
