Intel goes inside student minds
A new scholarship program has students creating, customizing and collaborating on scholarship ideas through Wikipedia, for a shot at school funding and Dell notebooks.
Canwest okays Walsh pilot
Culture-clash comedy Rise Up in the works at Shaftesbury.
Lat49 puts brands on the map with Rand McNally
With the addition of the map and atlas biggie, Vancouver-based ad network Lat49 increases reach by up to 15 million impressions.
Red Urban expands into Canada
The Omnicom-owned interactive agency is opening an office in Toronto early next year.
Petro-Canada back on top:
Media Monitors radio rankings July 13 – 19, 2009
Alarm Force holds on to the top of Montreal’s radio ad spend rankings.
Dare Foods targets boomers with sweet reinvention
A media promo launched this week connects women’s desire for change with the (now) wholesome cookie.
Sobeys puts ads on the line
The latest in OOH advertising has the grocery store chain promoting products on its checkout conveyor belts.
ItiBiti gets on the info Highway
Highway Entertainment will represent Intertainment’s ItiBiti app to Omnicom Media Group Worldwide.
Ratings didn’t save The Jon Dore Show
Comedy Net ends the laugher after two seasons, despite ratings bump.
Thomas Cook touts flagship exchange store in Canada
The travel group opens its first financial services store in Toronto and goes after the young, leisure travel crowd via print and OOH.
Bergeron does double duty
Astral Media’s VP corporate communications and brand management Alain Bergeron has just been appointed to an additional role as the co’s new CMO.
Cosmos Capital seeks to acquire Cossette
The SVP of Cossette resigns and joins former president’s bid via Cosmos Capital to acquire the agency.
Claassen plans to add ‘wow’ to first TV asset
CKX to run ‘extremely local’ programming, targeting women by day and men in the evening, following purchase by Bruce Claassen. And Bluepoint is looking to add to its TV station portfolio.
Adcentricity launches ROI research
Research Lite offers digital OOH advertisers consumer and brand recall insight.
NBC tunes out The Listener
The telepathic medic drama has been sidelined in the US by a heavy pro-sports competition. But a second season is still possible, says Jennings.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
