Vex shops ad-based Wi-Fi delivery model
As a new Wi-Fi supplier in the market, Vex Canada aims to decrease the cost of data plans and spread wireless across country – starting with the home of the Hamilton Tiger-Cats.
Henderson Bas saves Mogo money
The new campaign employs cost-effective DM-focused banner messaging.
Cable and satellite still talking tough
TV prices are set to climb at Rogers, Bell and Cogeco following CRTC ruling.
VisionTV puts viewers at the switch
A contest questionnaire solicits viewer feedback on current and prospective programs.
Petro-Canada moves to the top:
Media Monitors radio rankings June 29 – July 5, 2009
Alarm Force holds on to the top of Montreal’s radio ad spend rankings.
A dozen make strategy‘s 2009 Media Agency of the Year shortlist
Ditto for the Agency of the Year shortlist. And to round out the field of candidates our juries will be assessing, nominations are now open for Media Director of the Year, until August 1.
Astral gets some NRJ from France
A new content partnership between two mega radio nets offers new promotional opps and exclusive-to-Quebec access to international music programs and events.
Turkish Airlines takes a ride with escalator ads
Time2Ad has launched the first flight on its new AdRail service.
Evian’s dancing baby 2.0 hits YouTube
The global viral campaign, running through the end of the summer, also launched across digital LCD screens in convenience stores in Canada.
CRTC to hold public hearings on fee-for-carriage
Distributors must increase support to LPIF – contributing $100 million to local programming for stations in markets of up to a million people – and English ‘casters have been given consistent local programming airtime requirements.
CFL kicks off season with new site
The new digital network amalgamates individual player sites and central web properties to make it easier for national advertisers to reach all markets.
Initiative’s Meaghan Stafford: savvy hyper-targeter hits her mark
More from strategy‘s shortlist of next-gen strategists and planners taking campaigns to the next level and delivering results: Initiative’s Megan Stafford is a Next Media Star 2009 finalist.
Dove’s Body & Soul joins Cultural Olympiad 2010
The festival celebrating arts and popular culture throughout the Vancouver Winter Olympic games will showcase the Unilever play along with 35 other works, including a piece from the National Ballet of Canada.
So You Think You Dance results show moves to the top
BBM/Nielsen Top 30: June 22 – June 28, 2009
The dance competition on CTV is now in second place with its Wednesday performance show.
ABC buys Gravity
Recently wrapped sci-fi series from Vancouver’s Omni Film and Fox Television finds a US home, to air this summer.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
