PepsiCo’s AMP Energy kicks the contest volume up
Canada’s best virtual rock bands compete this Saturday, with live streaming and voting on Facebook determining who walks away with 100 large.
Quirky Qubit debuts on Discovery
Multi-platform sponsorship opps are available for the new summer quiz show that features a cool 3D hologram.
Strut wines targets GLBT and diva crowds
Starting tonight, the new wine marketed to young fashionistas is taking paparazzi photos of pedestrians in an OOH execution designed to generate summer buzz.
Q3 national radio sales fall
There was a 13.9% decline according to the latest tally from Canadian Broadcast Sales, and an 82% shortfall from four major categories. But there are some bright spots. Read on.
CASSIES gear up
The awards that recognize business effectiveness includes several names in the media biz on its judging panel.
Minorities shortchanged in Quebec, says study
Only 7% of the faces on TVA, the province’s most popular network, are members of ethno-cultural communities, according to Conseil des relations interculturelles.
Cup ratings peak at 3.5 million, and Gatorade was part of the celebration
The numbers for game seven were the highest for an all-American final since last year’s game six, when the same teams averaged 2.7 million, and Gatorade took advantage of the eyeball action to roll out a game-specific ad, running as content.
Pollution Probe wants nothing from the GTA
The anti-pollution org has launched its ‘Nothing is Possible’ campaign to promote next week’s clean air commute with transit ads, a PSA and massive outdoor artwork.
GlassBox heads to cable
Aux expands from online to cable this fall with a 24-hour music station on Rogers.
Pizza Nova tweets its way to Amore Pizza for Kids dough
Twitter helped the southern Ontario pizza chain raise over $100,000 for charity.
Inglis heads online with time capsule contest
The home appliance maker is inspiring national pride – and stronger brand positioning – by getting consumers to send in their take on the country and vote for the best ideas.
The Home Depot stays on top:
Media Monitors radio rankings June 8 – June 14, 2009
Alarm Force also holds on to the top of Montreal’s radio ad spend rankings.
Pepsi launches bundle of ‘Joy it Forward’ executions
A bright and bold campaign extends to media with a Dundas Square takeover, bus and train wraps, and a 60-second TV spot.
ZoomerMedia inks VisionTV acquisition
Citing ‘complementary audience demographics,’ the 50+ media co is adding the multi-faith network’s TV assets to its broadcast offering, including specialties Joytv and One.
Transcontinental restructures
Media sector activities are being consolidated, and digital operations are now helmed by new management.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
