Spotted!
More cool ads encountered while out and about…
Adconion launches video ad net in Canada
The online media network, with a monthly reach of 17 million, now offers in-banner and expanded video on about 85% of its network of sites.
Tech gadget usage on the rise, says Kids & Consumer Electronics report
The most recent report from market researcher the NPD Group finds an explosion in text messaging popularity and tech use among youth over the last five years.
Home Depot dominates Toronto dial:
Media Monitors radio rankings June 1 – June 7, 2009
Alarm Force stays on top of Montreal’s radio ad spend rankings.
Rogers in ‘big league sandbox’ this fall
The media conglom bucks the gloom trend, touting a Citytv fall schedule anchored by NBC’s The Jay Leno Show.
McDonald’s dresses up new salads
A new ‘Summer Style’ campaign pairs up McD’s with fashionistas, while Cossette tosses out attention-grabbing superboards and a first-ever Chatelaine cover takeover.
Heineken kicks off soccer sponsorship
The Score’s heavily promoted broadcast of the UEFA tournament next week has the Dutch brewer playing presenting sponsor, and Mediaedge:cia helming mega media buys.
Michelin helps road trippers get rolling online
With a virally promoted website, new Green Guides and a robust database of Michelin Man fans, the tire maker is engaging consumers who are travelling to Canadian hot spots.
Nestea forecasts snow this summer
The iced tea co is bringing skiing and snowboarding to three Canadian hills this summer, inviting boarders of all ages to the Chill on the Hill via Facebook and radio.
Visa salutes hockey fans
The credit card company is running a 30-second spot on sports media as part of its ‘More People Go with Visa’ campaign, and plans more sponsorship-centric adverts.
SunTV fall sked revealed
A roster of new in-house productions, returning shows and local programming are part of a new schedule that contains 18 hours of US network simulcasts a week.
Nokia and Pepsi totally into MMVAs
Pepsi is sponsoring a six-angle Backstage Live show for online viewers at home, while Nokia is on board for a multi-platform host search in this year’s MuchMusic Video Awards.
Steam Whistle’s ‘surprisingly affordable’ TV debut
The ad, created by Sharpe Blackmore Euro RSCG, will air in Ontario during CBC’s The Hour – but stardom doesn’t mean the community-oriented brand will blow off sponsorship efforts.
Uptrend brings Everyday Health to Canadian advertisers
The Toronto network is now representing Canadian ad sales for the traffic-heavy Everyday Health Network.
W Network bakes up more original series
Cupcakes and shopping are in the works for women aged 25 to 54, but they’ll have to wait to dig in.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
