MiCpick: Mitch Joel’s ‘Three Things You Should Know About …’
To identify the work Canada’s media gurus think best exemplifies smart new media thinking, every Friday MiC invites guest curators to share Really Important Things That Are Happening in the mediaverse.
Gatorade takes fans courtside
A new contest gives die-hard fans the chance to get up-close and personal with their favourite pro athletes.
NADbank releases lifestyle and shopping data
New questions on social media and online shopping trends were included in the mail portion of the 2008 survey, revealing stats on shifting consumer behaviour in a changing media landscape.
Stars glitter at 25th NABS gala
ThinData’s Chris Carder was awarded for his charitable contributions at the NABS gala in Toronto last night, while 12 other contributors including Taxi Content president Daniel Rabinowicz were inducted into the NABS honour roll for contributions to the charity and its various chapters.
Tanks roll onto History
A new 10-part CGI doc series recounting the most dramatic tank battles in history comes to History Television in January.
Future Flash: Say hello to 365-day communication
The ICA’s two-day think tank Future Flash wrapped yesterday with some final fodder for the agency elite: embrace a newsroom – rather than campaign – mentality.
KD cracks the lunchbox crowd
In promotion of its new product, Kraft Dinner Crackers, the brand will leverage current TV spots in print and a back-to-school partnership with YTV in August.
The Bachelorette gets interactive, Citytv-style
A new microsite gives The Bachelorette fans a new level of interaction through live blogs, chats, weekly polls and an online fantasy pool. And advertisers can have their say too.
Two heady new series hit Global’s summer sked
Breezy reality series are balanced by weightier subjects with two new one-hour dramas: The Philanthropist and Mental.
Sears moves to the top of the radio rankings:
Media Monitors May 4 – 10, 2009
Alarm Force shifts up one place to the top of Montreal’s radio ad spend rankings.
Notes from the Mediascape: the new face of webvertising?
A new interstitial-style ad unit is coming this summer (ok, in beta) that, if approved, could revolutionize not only what online ads look like, but how they’re sold.
Future Flash: ‘speed is the new big’
‘The real new media is people,’ says Jeff Swystun, chief communications officer, DDB Worldwide NY, who goes one further, saying ‘the entire industry has to innovate or face irrelevance.’ These and other insights were shared by industry elite attending this week’s ICA Future Flash conference at Niagara-on-the-Lake.
Ben & Jerry’s resolves Twitter flavour battle
The Barenaked Ladies-inspired ice cream launches a million faces in the latest phase of a social media-only campaign that first used Twitter to whet consumers’ appetites.
Sony and MuchMusic want to see your moves
Sony targets youth through a show-your-stuff-athon video contest in partnership with MuchMusic to promote its Wearable Walkman.
Yellow Tail toys with cheaters
Australian harvester Casella Wines is touring the brand across Canada this summer with a drinking board game called Yellow Tail-opoly, after a survey revealed wine drinkers’ curious gameplay habits.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
