Blue Jays up on Sportsnet
TV audiences for the Jays are up 6% on Rogers Sportsnet from April last year.
When is a cut not a cut? When it’s just a review
The CBC is being included in a review of government spending that calls for the pubcaster to find the lowest-performing 5% of its programs and services.
Johnson’s Baby gives birth to MySweetBaby.ca
In partnership with lifestyle site SweetSpot.ca, the new website offers moms tips on fashion, food and health – with product sponsorships from Johnson’s Baby brand.
PHD hires new talent to work new biz
Recent account wins at PHD are now met with a roster of new minds.
Corus plays with iTunes
A new integration deal gives consumers direct iTunes access on Corus Radio’s 11 station websites, and advertisers new page sponsorship opps.
Samsung dials up digital OOH
With a new campaign for the Omnia phone, the electronics brand is premiering a new ad model in which digital OOH will account for more than 90% of all media for new wireless products.
Family Channel and La Senza Girl give contest winners the royal treatment
The family-themed network is rolling out the red carpet for the stars of the new Disney movie Princess Protection Program, and kids have a chance to join them.
Rogers Wireless touts urMusic with social media and perks
Subscribers get the VIP treatment, skipping the line at a series of free K-os concerts sponsored by the wireless co.
P&G and The Score audition Canada’s Next Multi-plat Sportscaster
A new nationwide search launches today for Canada’s hidden sportscasting talent, and the Gillette ‘Drafted’ contest shenanigans will replay as a reality show this fall.
Next Media Stars: Zed Digital’s Gah-Yee Won gets bonus points for digital inventiveness
First up in this eight-part series on up-and-coming media talent is Gah-Yee Won, account executive, Zed Digital, ZenithOptimedia.
L’Oreal Paris’s 10-minute tricks
L’Oreal Paris’s Excellence-to-Go brand will show busy TheSoko.com readers that not only can they colour their hair in record-breaking time, but apparently also squeeze in a workout, cook a meal, develop a plot for world domination…
CMT Canada launches two new docusoaps
Moms are the protagonists – and the target – for two reality series premieres.
American Idol results show moves to the top
BBM/Nielsen Top 30: April 27 – May 3, 2009
The American Idol performance show is bumped to second place as the series nears its conclusion.
Double duty for Moore
CBC media sales and marketing has a new boss: exec director of sports Scott Moore.
Social media ad metrics unveiled
IAB Canada’s Emerging Platform Council’s mobile and social committees will review and approve the IAB’s new terms for the Canadian market on June 4.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
