Jergen’s holds a skintervention
Strategic online buys, an edu-interactive microsite and wowzer print placements like cover wraps on Hello Canada promote the brand’s Natural Glow daily moisturizers.
NHL hosts a tweetup
Pegged as an ideal networking op for ‘displaced’ enthusiasts, twitterite NHL fans across North America are meeting up to watch and blog the game tonight.
Mercer on top, Mosque headed down
Media buyers weigh in on CBC prime-time performers.
Ontario taps Big Dreamers to trigger positivity
The Ontario Chamber of Commerce’s new grassroots campaign uses UGC to portray the province as a great place to locate.
MTV airs two new series
From froshers to bullies, two new half-hour shows delve into the trials and tribulations of being young.
Down but not out – another extension for Canwest
The net gets a week’s grace.
BMW ads hit the pedal on airtime
A series of five-second TV spots aim to pique consumer interest in BMW brands.
MiCpicks: Nick Barbuto’s ‘Three Things You Should Know About …’
AR, money phones, and Geico gecko social spoofs are signs of the new and unusual getting a little more comfortable for brands.
Teletoon tunes in
Now Teletoon fans can buy their fave tube ‘toons on iTunes.
TVO turns the lens on sponsors
TVO is launching a series of photography docs next month, and is highlighting sponsors Henry’s and Canon online and off.
BBM explores tech trend uptake among Canadians
The latest report finds podcast and PVR use have doubled.
Notes from the mediascape: E1 Entertainment ‘eye-vertises’ Twilight
The DVD distrib used specially created contact lenses to promote the release of Twilight.
Phoenix Group adds new media director
Hailing from Belgium where he worked on brands such as Ikea and Unilever, Koen Reynaert makes the move from his current media roost in Nanaimo to Saskatchewan.
Tourism PEI gets more social
A new campaign by Grey Canada uses a humorous approach, encouraging the 45-plus demo to go online to share horror stories from past vacations.
MTV and Body Shop say ‘Yes to Safe Sex’
Street teams are making noise outside the Toronto Eaton Centre Body Shop store today, and MTV is covering the cause-related action.
