Adcentricity partners with Impact Mobile
A combination of digital OOH and mobile marketing will drive a more powerful call-to-action message, the Canadian networks say.
ER goes out with a bang
BBM/Nielsen Top 30: March 30 – April 5, 2009
House comes in a close second.
Astral defies the economy with 50th consecutive growth Q
While revenue was up last Q, consolidated net earnings from Astral’s continuing operations for the quarter were flat at $28.9 million, due in part to a $2.7 million restructuring of its radio division following its purchase of Standard in 2007.
More red ink at Canwest
The net says it expects no economic upturn in 2009, and will continue to cut operating costs and seek regulatory relief in the face of weak ad revenue.
TV ads paid off for Corus
Advertising targeted to women has paid off nicely for the media co’s TV division.
National Post links print to mobile
The national daily is getting up close and personal with its readers through barcode technology designed to drive deeper engagement – and new ad opps.
Billboards use barcodes to save homeless critters
Non-profit org goes high-tech to raise awareness of wildlife protection and amalgamate relevant charities’ communications efforts.
MICpicks: Steve Meraska’s ‘Three Things You Should Know About…’
From more minutes with Andy Rooney to virtual sales help, Meraska is big on ideas that are rooted in real understanding of human behaviour and hit the three Cs.
Kim Cattrall lends voice to new series
Sponsorship opps are available in the form of virtual product integration for the half-hour animated series.
Media minds mesh at web conference
Digital buyers discuss planning, budgets, and the temptations of search marketing at yesterdays’ Mesh Web Conference.
Volkswagen Rabbit hops around town
In a chocolate-based media push for the bunnymobile, the costumed car is flanked by Easter ambassadors handing out branded treats in high-traffic areas.
Belle bouches in Quebec
Quirky web campaign promotes young Quebecers’ oral hygiene.
Sympatico/MSN launches new music video site
ChallengeVideo.ca aims to keep youth coming back with prizing and weekly challenges, and brands like Volkswagen are blending into the scene.
Uptrend hooks brands up with Universal music fans
A new roster of targeted ad opps are in play on the recording company’s online entertainment platform, GetMusic.ca.
Unibroue wins big at 2009 Sponsorship Marketing Awards
Quebec microbrewery Unibroue wins Gold and Best in Show honours.
