Dance Canada repartners with CTV
The hit show is slated to waltz its way back onto Canadian screens this fall.
Hershey trots out chocolatiest national push
The iconic brand’s ‘chocolatiest milk chocolate’ message is coating 11 markets in a sticky media recipe concocted by PHD.
Bombshell from CRTC
The commission is looking at shortening licence terms for the country’s over-the-air broadcasters to just one year down from seven, and drastically changing the Cancon spend ratio.
The Internationalist names Toronto’s SMG Innovation Agency of 2008
Three Canadian agencies win top Innovation awards.
Radus moves in with Sharpe Blackmore Euro RSCG
New living arrangements intensify rich media and mobile app collaborations.
Active Canadians listen to more radio, says new study
Radio accompanies Canadians throughout their busy day and ranks highest of all media reaching consumers prior to a shopping occasion, according to new research by the Foundation Research Group.
House regains top spot
BBM/Nielsen Top 30: Feb. 2 – 8, 2009
American Idol hits a high note, coming in second.
Starcom sweeps P&G’s Swiffer into new territory
In a first collab of its kind, Canadian House & Home integrates Swiffer’s cleaning prowess into the editorial pages of this month’s ‘Laundry/Mud Room Makeovers’ feature.
E-flirting with Taco Bell
This Valentine’s Day, customers can send tantalizing messages via the fast food chain’s website.
Mercedes GLK parks it in luxury web spot
The brand now sponsors TheSoko.com‘s ‘Indulge Yourself’ section, while driving traffic to its own branded microsite.
Ontario Tourism to discover focus and new media trends
Chaired by former finance minister Greg Sorbara, the Ontario Tourism Competitiveness Study makes recommendations for more effective campaigns.
Consortium’s one-year Olympic countdown goes for the vignettes
Sponsors Royal Canadian Mint and McDonald’s push athletes and anecdotes.
Bakugan rolls out the red carpet
Promo spots airing over the next two weeks are edging viewers to the contest microsite.
Testees gets smaller online
Showcase.ca premieres webisode shorts of popular dude show.
Software biggies launch Far Cry 2 holla
Ubisoft Montreal and Microsoft Canada teamed up on a new integrated campaign this week, targeting the country’s developer talent where they play.
