New DVD technology yields ongoing brand tie-in opps
The innovative web marketing technology is the first of its kind in Canada.
Internet habits examined in new report
The Canadian Internet Project analyzes Internet usage and media consumption, and surprise, it’s up!
Mindshare gets facelift
WPP Group’s Mindshare bows its new corporate identity.
New online platform boosts Teletoon series
Best Ed‘s interactive website, set to launch in February, will feature gameplay and bonus toon rewards.
Starcom wins best creative media award
SMG’s Johnnie Walker Chinese New Year Campaign takes home the prize.
Ikea bows storybook campaign
The iconic Swedish retailer’s new campaign uses famous bedtime stories to promote its mattresses and bedroom furniture.
Shreddies appeases square lovers
The Kraft Canada cereal brand unveils a new Diamond and Square Shreddies combo-pack with an online message from the Shreddies president.
Ad spending booms in India
The country will see a 20% growth in ad spending this year, making it the world’s 15th-largest ad economy by 2009.
New Mini campaign plugs perpetual test drive
The Test Drive Forever Plan wants consumers to take a Mini for a spin anytime they want. And keep the car.
PHD Canada donates to youth in care
The media agency is donating $4,500 to the Ontario Association of Children’s Aid Societies (OACAS). The funds were raised at the first annual PHD Golf Invitational this summer.
Resto-bar platform gets ad upgrade opps
A new partnership with Adflow Networks, Rogers Media and The Bar Channel offers highly targeted out-of-home reach.
PunkRadioCast dials up the content
The online punk radio station is beefing up its repertoire after the loss of two peers.
House boosts 90210
Hugh Laurie revives teen soap, though vitals for both are still down. And in a move that bypasses second ep letdown, the latest Survivor franchise is poised for a unprecedented two-hour premiere.
Calgarians can now check the Herald on their iPhones
The Calgary Herald‘s new iPhone app is gleaning 3,000 page views a day.
J.J. Abrams strikes back
BBM/Nielsen Top 30: Sept. 8 – 14, 2008
Abrams’ Fringe attracts the most viewers for the week.
