Ontario Place tries wild postings for upcoming exhibit
An APB has been issued for a crate that purportedly went missing between China and Toronto’s international airport. Without its contents, a 65-foot castle composed of 250,000 fine china plates cannot be completed.
Taxi Vancouver going über cheesy
Recreating a wacky, centuries-old tradition will be the centerpiece of the first annual Cheese Rolling Festival, developed on behalf of Dairy Farmers of Canada.
Global takes 10 spots
BBM/Nielsen Top 30 – July 7-13, 2008
Dancing beats singing. CTV is still dominating more than half of the national Top 30, but Global secured 10 spots and the Ceeb took three.
New time pays off for Flashpoint
CTV’s obviously got a hit on its hands with boffo ratings and beaucoup international sales.
Beckham starring in global Sharpie push
Sassy TV spots leveraging the soccer superstar’s penchant for scrawling his autograph with the client’s markers will hit Canadian air waves next month.
Local programming pushes out oldies at Rogers
To strengthen its commitment to local matters, and ‘put the spotlight back on Toronto,’ the community channel is adopting a new ‘hyper-local’ mandate.
CBC to explore India in HD
India Reborn will offer viewers a four-hour exploration of a country where modernity and tradition collide.
Canwest nets roll out integration opps for Johnson’s
Branded programming blocks, sponsor vignettes, and multi-channel exposure – this deal’s got it all.
Ikea taps pop culture
Dance clips, a ‘So You Think You Can Decorate’ contest, and a pop-up showroom help the iconic Swedish voice-over guy reach new shoppers.
Canadian manga publisher teams with global Asian network
Canada’s Udon Entertainment will produce a weekly digital manga and comic digest with Crunchyroll – one of the world’s largest destinations for Asian entertainment. And yes, there will be soup.
CBC bows Chinese-language website
The news site, which went live Wednesday, is aimed at B.C.’s Chinese audience. Guess which brand got in on the launch . . .
Notes from the mediascape:
Esquire gets flashy cover
With its September issue, the 75-year-old American monthly will become the first consumer magazine to use tiny batteries to literally stand out from the competition. Anybody know what ad category goes best with blinking lights?
CFL off to a solid start on TSN
First exclusive shot at football season up 11% over last year, thanks in part to higher scoring and games, says TSN president Phil King.
Marathons taking over Canwest in September
This fall, the Food Network, HGTV and Slice will serve extra helpings of faves. What better way to spend Labour Day than non-stop Project Runway IV?
Groupe Force Radio to integrate web/radio sales
The company already sells ads for millions of radio listeners every week. Now, it’s going to add hundreds of millions of page views to its deals.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
