Wassup with that giraffe?
Spoiler alert: The mystery critter gamboling in various newspapers just now is spearheading a teaser campaign for a Toronto condo-to-be.
Last.fm unveils ‘smart ads’ on new site
Now you can serve up ad messaging that moves to the beat of whatever tune your target is groovin’ to, reports the social music platform.
CRTC sees growth in private radio sector
Ad spend growth shows folks still love their radio ads.
Canadian Living to launch bookazine
Not quite a book but more than a magazine, Canadian Living EAT RIGHT: Your Guide to Good Heath will promote a healthy lifestyle.
Auto, home-improvement sectors heavy up on radio:
Media Monitors – July 14-20, 2008
While Chevrolet and Chrysler-Jeep-Dodge zoomed hundreds of spots to make it onto the top ten chart, two home improvement chains also bought big.
Judges announced for Extra Awards
Read on.
Flashpoint usurps Thursday slot; Mad Men arrive early
CTV and CBS are looking to build on the action series’ early success, knocking Swingtown out of synch on Global. In other programming news, Mad Men is set to simulcast with AMC.
Unlimited launches ‘Up the Ladder’
A new online video series is rolling out from Edmonton’s mag for young professionals, and the eps have a fitting sponsor.
Kraft spreads Ritz Crackers work wide
Sharpe Blackmore’s premiere initiative for the client is ‘Spread the Ritz,’ a campaign built on the insight that consumers have an emotional connection with the snack crackers.
Testees to premiere on Showcase
Fall brings a new dose of Kenny vs. Spenny‘s Kenny Hotz.
Lewis Black back on Comedy
The second season of the debate-style series Lewis Black’s Root of All Evil will begin airing next month.
BBM Snapshot: Gift card buyers
Just how romantic are the 2.6 million Canadians who spent $250 or more on gift cards in the past year?
Next media star: Genesis Vizeum’s Alice Ho
The final installment of MiC‘s continuing series spotlighting the up and comers. . .
Nike scores Vancouver’s biggest OOH coup
One big race. One big marketer. One really big ad… for Vancouver.
Levi’s bows biggest 501 push in jean history
Named ‘Live Unbuttoned’ to reference the fly design, the theme is to ‘experience unbuttoning yourself and breaking free from inhibitions and convention.’
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
