GolTV giving back in community soccer initiative
Insight Sports’ channel is bringing soccer stars and youth together while ‘allowing marketers to tap into the largest participation sport in Canada at a true grassroots level.’
Flashpoint takes #5
BBM/Nielsen Top 30 – July 7-13, 2008
CTV’s summer hit has already made headlines on both sides of the border. On the national chart, it delivered a 1.108 million average on Friday and another 625,000 on Sunday.
Space nabs Battlestar Galactica spin-off
The new dramatic series Caprica is coming to the Imagination Station for sci-fi-loving audiences.
Notes from the mediascape: Sears taps social scene for back-to-school push
Dubbed ‘Don’t Just Go Back. Arrive’ and aimed at tweens and teens, the initiative is a partnership with 13 networking/virtual world sites.
Branchez-Vous movies group adds Cinoche.com to roster
The Quebec portal’s BV! Movies group has a new flagship title.
Transcontinental Media gets new SVP marketing
The new veep’s remit includes sales growth, digital development and consolidation.
Giant shampoo bottle startles Montreal
The 3-D version of Fructis Garnier product hanging on a downtown building is nearly 32 feet tall and almost five feet thick. This is going to require a lot of rinsing.
Brad Pitt or Steve Buscemi? Yeah, we thought so . . .
Empire Communities is positioning itself as the hip & happening condo builder in Toronto with a new vanity/celeb-inspired contest with Bell.
OLN hunting for gold
The Outdoor Life Network has participants uncovering clues to find treasure in its new summer series.
TheSoko.com gets a makeover
The female-skewing lifestyle site has relaunched, and there are more sponsorship opportunities.
Next media star: Dentsu’s Flood
MiC‘s continuing series spotlighting the up and comers media shops singled out as being a step ahead, focuses on how Thomas Flood helped put bums in trucks, one hootenanny at a time.
Captivate intros new products, partners
The digital OOH news and entertainment network is strengthening its editorial offerings by partnering with Canadian Economic Press News, QuoteMedia, Ecovert.ca and CP Images.
Calgary Zoo downsizes elephant ads (literally)
Leveraging the tagline ‘Littler is cuter,’ an unusual guerrilla marketing initiative is showing up in unusually small spots in the western city.
Five series wannabes on CBC’s pilot slate
The five new pilots have comic concepts, including a marriage done on a dare and the hijinks of four high-spirited female curlers.
Spin Master double-decker-sizes Bakugan
To hype its Bakugan action game, the toy maker is animating Toronto’s Yonge-Dundas Square.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
